About the JobWe are seeking a visionary and hands-on Vice President of Marketing to develop and execute a comprehensive marketing strategy that aligns with our business goals. The ideal candidate will have a good record of marketing to both B2B and B2B2C audiences, with a focus on driving lead generation, building brand equity and fostering strategic partnerships. This role requires a blend of strategic thinking and tactical execution, with a customer-centric mindset to drive measurable outcomes.What you’ll be doing:Marketing LeadershipDevelop a comprehensive marketing vision and distill high-level strategies into actionable tactical initiatives.Collaborate with cross-functional teams to align marketing efforts with overall business objectives.Foster a collaborative and high-performing team environment.Lead by example, actively engaging in the work and rolling up your sleeves to ensure the successful execution of marketing initiatives.Content MarketingStrengthen the SAFe brand through content-based marketing and targeted campaignsDevelop marketing collateral for SAFe products to support sales teams and partnersDemand Generation and Lead ManagementDrive lead generation and conversions through effective B2B and B2B2C marketing strategies.Implement lead nurturing, scoring, and enrichment processes to ensure high-quality leads.Improve lead conversion by implementing robust scoring and allocation mechanisms Channel ManagementSEO: Optimize website content and structure to improve search engine rankings.Content Marketing: Create and distribute valuable content to attract and engage target audiences.Paid Media/SEM: Manage and optimize paid advertising campaigns to drive traffic and conversions.Social Media: Leverage social media platforms to build brand awareness and engage with our audience.Events: Plan and execute industry and customer events, including the SAFe Summit, to generate leads and build relationships.Influencers/Community Engagement: Collaborate with industry influencers and engage with the community to enhance brand visibility and credibility.Generating high-quality leads, improving SEO and website performance, improving the ROI of digital campaignsLeading and coordinating marketing campaigns across the three key channels (individuals, partners, enterprises) and media to ensure mutual reinforcementLead by example, actively engaging in the work and rolling up your sleeves to ensure the successful execution of marketing initiatives.Develop and execute partner marketing strategies to create strong relationships and support partner success.Performance Measurement & OptimizationDemonstrate a clear understanding of key marketing KPIs, marketing tech stack, and related processes.Utilize data and analytics to improve marketing performance and drive continuous improvement.Customer Lifecycle MarketingDemonstrate empathy and understanding of the customer lifecycle, ensuring marketing efforts are aligned with customer needs and preferences.Develop and implement customer lifecycle marketing strategies to grow our community of SAFe Professionals and enhance customer engagement and retention.