Director, Social Media

Role Summary:Versant Sports is hiring a Director of Social who will lead a core group within our growing team of digital content experts on the Sports digital team. This role will be responsible for building and leading the social media strategy and execution across Versant Sports, which includes topline strategy and KPIs, day to day content creation and planning, social media creative and distribution cross-platform. The ideal candidate has a deep knowledge of social media and user behavior and a strong track record in content strategy, social content creation (including video, statics etc), social platform expertise, creativity and attention to detail. This role will focus on Versant’s sports portfolio, including but not limited to golf and Golf Channel, NASCAR, Premier League, basketball and volleyball. Experience in branded content creation and distribution for social platforms is also required. This leader should also have experience leading a team of social media editors and video  content creators, preferably in a sports-focused setting. Responsibilities:Responsible for the multi-platform social media strategy of the Versant sports portfolio, including but not limited to Golf Channel, NASCAR, Premier League, WNBA basketball and LOVB volleyball.Manage a team of social media editors, producers to optimize and distribute Sports editorial content across all channels, with focus on strategic decisions about how content is programmed ie: referral links vs. native video vs. engagement posts.Analyze metrics across channels in order to build growth-oriented KPIs for each platform while identifying and executing strategies to fuel audience growth and engagementMaintain a deep understanding of the larger sports calendar and oversee real-time coverage of tentpole events across brands.Work hand-in-hand with our leaders of Content, Editorial and Video Production to build a social video program for Sports that meets KPIs across platforms. The ability to identify what is performing and pivot teams creatively and on programming to reach goals is a must.Work directly with legal teams, visual clearances teams to ensure all social content is cleared for use and meets legal standards and guidelinesLead creative vision for social media graphics, video templates across all platforms that feels cohesive and representative of the respective Sports brands.Strategize and execute community management across all platformsOperate as the key liaison between the Sports brands and partners at social networks – stay informed on algorithm changes, address product changes or concerns, and relay information into actionable strategies for SportsDevelop and mentor junior talent, fostering a creative and collaborative team culture.Maintain voice and content standards across multiple platforms and brands.Manage branded content efforts in concert with Sales, leading the ideation and execution of social sales campaignsPartner with internal teams such as marketing, sales, production and digital teams for cross-functional planning and event management, delivering a cohesive brand message and expanded reach  First line of communication with talent and production teams for support of in-studio and on-site content creationJuggle multiple projects with parallel timelinesComfort working on fast timelines in live sports and ability to quickly spot top performing moments. Weekends, odd hours etc. may be required per sports programming