Web Analytics Manager

The Website Analytics Manager will own every aspect of data analytics for the Communications Team's main internal and external platforms – including the intranet web site, external-facing corporate site, and video and email platforms. This position will provide high-level data analysis that translates raw data into editorial and/or design strategy. The scope of responsibilities will include working closely with leaders from the Communications team and throughout the company to present data-driven recommendations to improve user experience, determine strategy, optimize content, increase engagement and measure success.MAJOR DUTIES AND RESPONSIBILITIES

Lead analytics and data collection efforts for Charter Communications' internal and external news websites and other communications platforms

Present strategic, data-driven recommendations to clients and team leaders

Advise stakeholders from multiple business units to set benchmarks, shape content strategy, and identify key metrics and performance indicators for various internal communications channels – including intranet, email, video, and livestreams

Take sole responsibility for periodic reporting to leadership, including compiling and analyzing data; generating data visualizations

Design automated reports and/or dashboards that allow leaders to track data in real time or on a periodic basis to determine the effectiveness of our content, campaign and initiatives

Work with Technology Team, IT partners to optimize our data-gathering software and integrate them with our various platforms

Design and measure A/B testing on various platforms to optimize design and editorial decisions

Perform other duties as required

Required Skills/Abilities and Knowledge

Ability to be dedicated and multi-task effectively

Strong quantitative analytical, problem-solving, and communication (written and verbal) skills, with considerable experience providing insights and performing formal presentations to corporate leadership and other senior management

Ability to identify shortfalls/excesses of communications plans, programs, initiatives and strategies

Expert-level proficiency in Adobe Analytics and Google Analytics (certifications preferred)

Demonstrable expertise in Microsoft Office (particularly Excel and PowerPoint)

Experience with Tableau or comparable visualization software

Familiarity with CMS platforms such as Adobe Experience Manager, Drupal, WordPress, etc.

Ability to prioritize and organize effectively

Ability to show judgment, initiative and to accomplish job duties

Required EducationBachelor's degree in related field or equivalent work experienceRequired Related Work Experience and Number of YearsWebsite data collection and analytics for internal/external corporate communications, media publisher or a comparable outlet - 5Experience with Dashboards and Reporting tools - 5 Working ConditionsOffice environmentSome travel may be requiredRCU309 2024-45012 2024Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. (https://www.youtube.com/watch?v=mYw1ejL2jZ8)Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)