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Position: Web Content Designer - Level 4 Location: Remote (Hartford, CT) Duration: 12+ months
What We Do - SystemDomain, Inc. (SDI) is an IT Professional Services firm with a focus on Cyber Security & Risk Management, Digital Innovation, Cloud, and Analytics. SystemDomain has a strategic partnership with leading software product companies to provide integration and professional services to utility, healthcare, financial, and research organizations. SDI has offshore software development and support center to provide cost-effective services. Our determination for customer satisfaction and delivering efficient solutions are our secrets to success. Description: The State of Connecticut is embarking upon a digital transformation to uplift the lives and well-being of our residents, businesses, and employees. Our goal is to improve access to our programs and services, making interaction with government easier. When you join the Connecticut Digital Service, you'll be part of a team creating simple experiences personalized for everyone. If you enjoy solving complex problems with a curious, supportive, high-performing team, then the State of Connecticut is the place for you. About the Role The Content Developer will work closely with our cross-functional project team focused in building and improving the State of Connecticut's digital government services. The Content Developer will support the mission by assessing customer needs and creating content for websites, knowledgebase hubs, chatbots, and digital applications. An ideal candidate should know content inside and out how to structure it, how to write it, how to use it in UX design, and how to track it. You must be an expert copywriter, but you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys. You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of content analysis, as well as creating mobile-first experiences and working across teams. Experiences Required for This Role- Content Development At least 3 years of measurable experience in the following:
- Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
- Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
- Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
- Aligning content with business goals, stakeholder objectives, and user needs
- Inventorying and auditing of content on a local or enterprise level
- Copywriting a high proficiency in writing for real people and motivating them to action
- Conducting in-depth research on industry-related topics to develop original content and optimize current content
- Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
- Editing content and proofreading material for errors and inconsistencies
- SEO and analytics At least 3 years of experience with the following:
- Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
- Practicing both technical and on-page SEO methodologies to help build Google's "EAT" objectives
- Developing high-impact KPIs and tracking the measurable success of content
- Using customer research and site analytics to prove that content is meeting user needs
- Content Optimization and Governance At least 3 years of experience and use cases with the following:
- Defining customers' needs and identifying content gaps that prevent satisfactory digital experiences
- Optimizing and categorizing content to align with a service-oriented information architecture
- Working with subject matter experts to write clear text in plain language that achieves defined goals
- Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
- Structuring content in ways that customers are used to, and knowing the difference between features and benefits
- Setting up governance models that support the maintenance of content after publishing
- ID: #49067934
- State: Connecticut Hartford 06101 Hartford USA
- City: Hartford
- Salary: USD TBD TBD
- Job type: Permanent
- Showed: 2023-02-07
- Deadline: 2023-04-07
- Category: Et cetera