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Salesforce Business Analyst (Marketing and Experience Cloud) for a client in the healthcare industry. This is a 12+ month contract opportunity and is hybrid between Kent County, New Castle County and remote. Duties and Responsibilities:- For Salesforce Marketing Cloud implementation, the BA will work closely with the business to understand requirements and propose solutions
- S/he/they will collaborate with other team members on a fast-paced agile scrum (EDGE) team to propose and deliver the best solution implementation of the Salesforce Marketing Cloud platform for Shell
- Engage with business stakeholders to facilitate business process analysis, gather requirements and map them to solutions that leverage salesforce functionality
- Demonstrate Salesforce Marketing Cloud capabilities to solve business problems by implementing Proof of Concept pilots and producing the supporting documentation
- Build collaborative relationships with stakeholders with external vendors to achieve project goals
- Author a detailed design solution and configuration specification using diagramming tools to represent business and technical processes
- Stay current with the periodic Salesforce releases and leverage the updates applicable to Shell
- Email automation and campaign journeys
- Tracking and reporting metrics
- Coordination of efforts for successful implementation
- Interfacing directly with staff, IT colleagues, and other stakeholders to identify user requirements, assessing available technologies, and recommending solution options
- Support the enterprise-wide implementation of Marketing Cloud and provide subject matter expertise marketing automation initiatives and be responsible for maintenance and enhancements
- Recommending strategies and tactics to achieve business needs
- At least three years of experience in a business analyst role and three years of Salesforce experience, including two years of experience in Salesforce Marketing Cloud.
- Experience in Salesforce Lead Conversion and experience with various Salesforce modules including Marketing, Community Cloud, and/or Lightning, Email Studio, Microsites, Automation, Web Studios, MC Connect and Analytics, Datorama
- Proven track record in leading initiatives, conducting stakeholder workshops, gathering and documenting business requirements
- Excellent verbal and written communication skills and the ability to build and maintain trusted relationships with a diverse group of team members, business, and subject matter experts (SME)
- Familiarity with third-party and commonly used functionality extenders
- Experience in hands-on design, prototyping, development, configurations, testing and other implementation activities
- Excellent troubleshooting skills with the ability to analyze and resolve difficult problems quickly
- Aptitude for learning new technologies
- Excellent project, communication, and customer service skills are required to be successful in this position