Digital Marketing Coordinator

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.Job SummaryThe Digital Marketing Coordinator supports the firm’s website, client alert program, social media, podcast development, digital marketing, and other related activities. This role will also provide support for a variety of marketing and digital communications activities and projects. This position reports to the Senior Web and Digital Marketing Manager.Job ResponsibilitiesAssists in managing the firm’s website, including making routine text edits to biographies and practice descriptions, creating new content pages, monitoring expired content, and tracking client permissions for website matter descriptions.Assists in the process of updating lawyer biographies on Crowell.com, including updating the content, formatting, and tracking progress.Coordinates client alert formatting, risk review, and distribution process.Assists in the management of analytics and reporting for the website, alerts, social media, and podcasts. Provides input and analysis to key stakeholders as necessary.Assists in the optimization of websites and blogs using SEO tools. Ensures website content is up-to-date and relevant.Assists in the management of digital marketing projects and tasks using a project management tracking system. Assists with cleaning code and clearing hierarchies of information with concise metatag organization.Produces firm content using new media channels, including podcasts and videos (recording, editing, publishing, and promoting).Provides support for firm blogs, podcasts, apps, and microsites.Assists with writing requirement documents for new features, bugs, or back-end changes that will be provided to vendors for implementation.Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance.Assists in writing SOPs for internal use of technology platforms with the ability to train others as needed.