GA4 Specialist

Description Are you a GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking GA4 professionals with an agency background for exciting contract and full-time opportunities. If you have experience implementing and analyzing GA4 setups for clients, we’d love to connect!What You’ll Be Doing:

Implementing and configuring GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions.

Setting up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels.

Analyzing GA4 data to provide actionable insights that support client marketing strategies and performance optimization.

Creating and customizing dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance.

Collaborating with internal teams (marketing, creative, development) and clients to ensure data accuracy and alignment with business objectives.

Troubleshooting and optimizing GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies.

Providing insights and recommendations to clients on how to improve campaign performance based on GA4 data.

Requirements

What We’re Looking For:

Proven experience with GA4, including setup, configuration, and advanced reporting, ideally in an agency setting.

Hands-on experience working with clients across various industries, implementing GA4 to meet specific business and marketing goals.

Strong knowledge of UTM parameters, conversion tracking, and custom reporting in GA4.

Experience with Google Tag Manager, Google BigQuery, and other relevant tools for tracking and data analysis.

Excellent communication skills with the ability to present data insights to both internal teams and clients in a clear and actionable way.

A proven ability to manage multiple client projects and adapt to fast-paced agency environments.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .