Web Content Manager

Description Robert Half's client is looking for a Web Content Manager. The Senior Web Content Manager will oversee website content management and design in alignment with the organization’s communications priorities and goals. This role focuses on providing timely, consistent, and creative updates and enhancements to client websites, ensuring they are visually compelling, elevate the association’s brand, and drive engagement. The Senior Manager will optimize digital journeys with a results-oriented and mobile-friendly approach while managing multiple web projects.Primary Responsibilities:

Manage and execute the day-to-day front-end operation and ongoing optimization of multiple websites, addressing any real-time issues.

Design copy layouts, landing pages, interactive visuals, and other digital assets within branding guidelines and style guides.

Improve website performance by maintaining web standards and UX best practices.

Continuously improve Content Management System (CMS) and train staff on CMS as needed.

Collaborate on short-term and long-term visions and strategies for website enhancements.

Maintain site sections and folders of all websites to ensure an orderly system.

Manage content and postings on the website in close coordination with department cross-divisional colleagues.

Create digital assets to support communications priorities and build out event and program pages of the website(s) in concert with marketing plans.

Monitor web content for currency, consistency, accuracy, and alignment with division and organization-wide priorities.

Provide consultative support for new digital technology implementations and integration.

Stay up-to-date with the latest digital marketing trends and tools.

Provide ongoing Google Analytics reporting for the clients' websites to guide digital strategy optimization and articulate the rationale for strategy to the staff.

Make budget recommendations related to website and digital communications.

Develop SOPs and web content calendars.

Perform other duties as assigned.

Requirements

Minimum of 7 years of experience in digital project management, website management, digital marketing and/or website optimization. An advanced degree may be substituted for work experience. Substantive experience at the manager level is required.

Experience in membership associations desired.

Demonstrated ability to think strategically and creatively while remaining detail and deadline focused.

Exceptional communication (both written and verbal) and interpersonal skills with ability to communicate technological information to non-technical staff.

Highly organized and able to quickly prioritize multiple projects and tasks simultaneously.

Able to work with minimal supervision in a fast-paced environment

Strong attention to detail, editing, organizational and project management skills required.

Ability to synthesize information for reporting and make recommendations.

Proficiency with Microsoft Office and Adobe Creative Suite.

Proficiency with HTML, CSS, JS, and website analytics tools like the Google Suite (Analytics, Optimize, Search Console, and Tag Manager).

Experience with Sitefinity (CMS) and email marketing platforms.

Self-starter who looks to expand their knowledge and capabilities in web content strategy digital marketing.

Web development experience preferred.

Website accessibility and mobile app development experience a plus.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .