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Create, manage and distribute critical marketing reports and ad-hoc requests. Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics and online sales metrics using relational databases and reporting technologies including our online analytic tools and traditional reporting/analysis platforms (Tools include: Adobe Experience/Digital Marketing Suite (formerly Omniture), Google, SQL, Tableau, Excel). Leverage advanced modeling techniques to help develop KPI performance benchmarks. Assist Senior Analyst in developing A/B and multivariate testing strategies to improve the customer experience online and increase revenue generated per user to the website. Implement and analyze these tests using the Adobe Target platform.
MAJOR RESPONSIBILITIES:- Analyze website data on traffic sources and patterns, order volume, conversion funnel, navigation behavior, and product selection. Work on stakeholder-specific analysis including campaign analysis, customer segmentation and profiling. Identify successes, trends, and potential problem areas. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
- Answer ad-hoc questions through deep-dive analyses; creating, maintaining, updating and improving upon reporting streams; including statistical calculations, graphical representation and written analysis utilizing online analytic tools (Adobe Experience Cloud Marketing Suite: Workspace, SiteCatalyst, Data Warehouse and ReportBuilder) and traditional reporting/analysis platforms
- Actively interact with internal clients to assess needs, relay insights, and make recommendations based on those insights. Educate team members on how to access and interpret data for self service requests.
- Work with the analytics implementation team to troubleshoot data collection issues and maintain/update tags and Analytics setup
- Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
- Performs other duties as assigned.
Your talent, skills and experience will be rewarded with a competitive compensation package.
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