Analyst, Web – Tagging & Implementation (Hybrid)

• Tagging Requirements

  • Deliver clear and concise set of technical requirements to the analytics developers
  • Follow best practices for Adobe Experience Cloud and Google 360 Solution integration
  • Integration and optimization best practices within the Analytics and Targeting Team and across the marketing organization
  • Support Manager of Digital Analytics Architecture with Implementation Strategy to identify and establish integrated communication on KPIs, lifecycle reporting

• QA/Testing Web and App tracking

  • Proactively create testing and tagging use cases to test against. Create test cases using excel or Rally, by translating technical requirements into gap fulfillment of business KPIs

• Validation and Alert Reports

  • Analyze implementation health and legacy compatibility utilizing the SDR as reference, crosschecking with ObservePoint and data pull results - report findings to the Manager of Digital Analytics Architecture and other stakeholders
  • Identify needed capabilities and gaps, keep up with latest market trends, proactively detect anomalies in reporting, making recommendations where appropriate to improve the current implementation.

• Processes and Documentation

  • Create a solid and user digestible set of technical documents, through process documentation, identify possibilities for improvement

• Coaching and Training

  • Coach and mentor other team members
  • Enhance overall team knowledge of the tools and analytical mindset through hands on session and continued knowledge sharing

• DTM Setup

  • Occasionally assist the technical team with smaller scope tag management implementations
  • Implement 3rd party pixels and flood light tags as per Paid Media Team requirements

• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

• Expertise in Web analytics tools (Adobe Analytics, Google Analytics 360) is required
• Experience in Adobe Launch, Google TM, Adobe Target is required.
• Clear knowledge of DDL, Data elements, Tagging & tracking, Adobe SDK is essential.
• Advanced MS Excel skills required. Advanced database or business intelligence experience a plus.
• Expertise with AdHoc, Workspace, Report Builder, Analytics Reporting (Adobe)
• Expertise leveraging Adobe Launch to implement Media Pixels
• Expertise leveraging Charles Proxy, ObservePoint and Omnibug to debug Analytics Tags
• Familiarity with CA Agile system (CA Agile Central), ALM or Jira
• Ability to clearly and effectively communicate and present business cases to stakeholders at all levels.
• Strong organizational skills and the ability to effectively multi-task and prioritize in a fast-paced environment.
• Experience in a Technical Project Management or Business Analyst role preferred.
• Experience with Microsoft Excel & PowerPoint
• Familiarity with tagging and tracking methodology, requirements creation.
• Familiarity with agile methodology, mobile app development for both iOS and Android.
• Demonstrated ability to work independently in a deadline-oriented environment;
• Ability to quickly learn new technologies, applications and processes;
• Demonstrated ability to work directly with internal departments towards issue resolution and project release;
• Experience in troubleshooting media tags, analytics implementations;
• Ability to handle multiple projects required.

• 3+ years in a web analytics position; ecommerce experience a plus.
• 1 year hands-on experience and technical proficiency with, mobile app analytics tools
• 3+ years working with console and analytics debugging tools
• 3+ years of experience with A/B Testing
• 3+ years of experience with DMP, Adobe Audience Manager

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