Reporting to the VP of Sales, the Business Development Associate (BDA) plays a pivotal role in attracting new Skilled Nursing Facility (SNF) customers to NursingHomes.com. They are responsible for identifying leads, introducing them to the brand, preparing a compelling offer, and signing strategic, high value Skilled Nursing Facilities as subscribers on NursingHomes.com.The day-to-day duties of the Business Development Associate are to pinpoint new prospects and effectively manage their sales funnel to sign-up SNF customers. The Business Development Associate must reach out to their target portfolio of SNFs with a data backed presentation you develop, and at times present a personalized sales presentation, demo of the platform, and show the immediate value that NursingHomes.com can bring to their organization or facility. The BDA may need to work with other departments to drive success – most frequently Account Management, Product, Corporate Development, and Community Operations.Who you areThe ideal candidate is a true salesperson who is highly competitive, results oriented and has a hunter mentality.  The candidate also requires an ability to deliver an empathetic, compassionate and patient sales approach - as the main customers you will be selling to are SNF Owners and Corporate executives. You are an excellent communicator – both verbal and written – and have tremendous analytical and follow up skills. You are motivated by working within a dynamic environment and accelerating the growth of a high-potential digital innovation that connects Caregivers to nursing homes.ResponsibilitiesDefine and develop strategies for identifying leadsEstablish an effective sales approach and apply it consistentlyEngage and interact with decision makers at all levels up to C-level and Regional leaders to identify new and emerging business opportunitiesMaintain and update records in our CRMRepresent company at industry events and conferences to develop new business. Manage conference operations, sign up, set up, supplies orders, and meeting schedulingComplete handover document to ensure a smooth handover with the relevant Account Manager