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RESPONSIBILITIES:Kforce has a client in Juno Beach, FL that is seeking a Digital Marketer/Optimization Specialist.
Summary:The client is looking for an outstanding Digital Marketer/Optimization Specialist to help bring new ideas and personalized experiences and communications to life. This position is a unique opportunity to ideate and design testing strategies that shape the future of our customer experiences. As a member of our Digital Experience and Communications team, the Digital Marketer/Optimization Specialist will be working in a fast-paced environment with passionate leadership and the ability to make a huge impact enterprise-wide.The Digital Marketer/Optimization Specialist will help identify new ways for our customers to engage with our digital properties. They will use analysis, creativity, and experiments to drive traffic, improve conversion rates, and increase customer satisfaction with our digital properties. This role will focus on test planning and execution that will lead to actionable insights and optimizations.Essential Functions: Digital Marketer/Optimization Specialist will assist in the development and testing of digital experiences Objectively deliver testing insights and use data-driven decision making Collaborate with interaction and visual designers and develop prototypes, wireframes, visual designs to support tests Effectively partner cross functionally to problem-solve and deliver solutions to testing questions Ensures accuracy of data capture across multiple Testing tools Help drive expansion of existing optimization program with new and innovative processes As a Digital Marketer/Optimization Specialist, you will lead campaign updates and develop presentations and supporting materials to deliver the resultsREQUIREMENTS: Bachelor's degree and one to three years of relevant work experience are required A thorough understanding transactional design for applications and content pages utilizing a mobile first approach Experience working with A/B and Multivariate Testing platforms Experience with optimizing high trafficked web pages for performance Understands responsive design approaches Knowledge of Web Analytics report suites such as Adobe Analytics Experience working with a Testing tool such as Adobe Test & Target Dedication to customer service and the flexibility to meet the demands of assigned projects; Enthusiasm and passion for getting the job done Sound business and financial acumen, balanced by a talent for creative thinking and problem solving Ability to follow critical business processes to ensure quality and timely execution of initiatives Ability to multitask and maintain higher performance under extreme pressure in a dynamic, fast paced environment Ability to perform writing for status updates and presentations Strong writing, verbal, and overall communication skills, plus a comfort level in presenting to team members, senior managers clients and vendors Proven leadership experience and effectively manage difficult situations Strong problem solver, blending creative and analytical skills to solve challenging and complex problems Great communicator and will interface cross-functionally with different teams including Digital User Experience, Brand and Product Marketing, Analytics and Technology teamsKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.