Digital Marketing Specialist

Description We are offering an opportunity for a Digital Marketing Specialist to join our team located in Tampa, Florida. The selected candidate will be tasked with managing digital marketing campaigns, utilizing tools such as Google Analytics, Google Ad, SEO, and social media platforms. This job function is pivotal to our business operations and will play a vital role in driving our marketing efforts.Responsibilities: Develop, implement, and manage marketing campaigns that promote the company and its products Evaluate the performance of campaigns and assess against goals (ROI and KPIs) Utilize Google Analytics and Google Ad to analyze campaign performance Leverage SEO strategies to optimize website visibility Handle social media campaigns across various platforms to enhance audience engagement Implement lead generation campaigns to create a consistent sales pipeline Collaborate with internal teams to create landing pages and optimize user experience Measure and report on the performance of all digital marketing campaigns Stay updated with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, and attributionRequirements Proficiency in Digital Marketing techniques and strategies. Experience with Google Ad campaigns and optimization. Familiarity with Google Analytics and data interpretation. Proven track record in Lead Generation Campaigns. Expertise in Search Engine Optimization (SEO) strategies and implementation. Experience in creating and managing Social Media Campaigns. Ability to work collaboratively in a team environment. Strong written and verbal communication skills. Detail-oriented with the ability to manage multiple projects at a time. Bachelor's degree in Marketing, Business, or related field preferred. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .