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- Bachelor's degree (preferred)
- 7+ years’ relevant work experience
- Must have experience with Adobe Launch (Formerly Adobe Tag Manager ATM)
- 3-5 years’ hands-on experience in analytics implementation role(s) using Adobe products – specifically Launch (DTM / Tag Manager), Analytics, Workspace, Report Builder, Target
- High-level, hands-on proficiency using Google Analytics and Google Tag Manager
- Expertise leading tagging projects from inception through completion including partnering with technical and non-technical stakeholders to build requirements, implementation and QC
- Tagging implementation expertise using various technology platforms e.g. PHP, single-page applications
- Proficiency using debugging tools
- Strong analytical skills including experience building measurement plans and evaluating competing measurement and attribution methodologies
- Experience with E-commerce measurement and KPIs
- Proven ability to independently manage multiple high-priority projects
- Industry experience in live entertainment, travel or hospitality (preferred)
- Experience with SQL and Tableau (preferred)
- Web development experience, familiarity with multiple programming languages (preferred)