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RESPONSIBILITIES:Kforce has a client in Davie, FL that is seeking a Director of Marketing Technology.
Summary:The Director of Marketing Technology will be responsible for the support and evolution of all package and custom applications in the marketing portfolio, including Consumer Websites, Mobile Apps, Loyalty Programs, Marketing Offers and Promotions, Campaign Management, Customer Relationship Management, etc. The Director will be working with the business leaders & business relationship directors to define and prioritize enhancement and project requests for these applications, and ensure that the work is built and delivered as agreed to, and to establish and manage Service Levels for all the supported applications. The Director will lead and manage a team of employee and contractor Systems Analyst and Product Owners. This role is tasked with delivering a functionally strong, aesthetically pleasing, and seamless user experience for the websites, digital environments, and other platforms created by the company. Responsibilities: Understands the goals of the company and needs of the business owners Aligns business goals and needs through deployment of existing applications functionality or assisting with the development of new functionality Drives technology strategy development, solution discovery, service management, relationship management, and project execution Develops business application and digital roadmap strategy, planning and communication Reviews, analyzes, and assists with defining business applications and modification requirements to systems Assists in the evaluation of third party and vendor provided software Prepares key technical inputs for steering committee level and strategic planning sessions and actively participates during these session Partners closely with the Marketing and Digital Marketing teams to align on objectives, programs and KPIsREQUIREMENTS: B.S. or equivalent degree in Computer Science or 8+ years of experience in IT Application Management and Development required 5+ years of experience in Digital platform development and/or management 5+ years of experience in technology environment (.NET, JavaScript, HTML/xhtml, CSS, UI, etc.) Gaming and Hospitality industry experience preferred 3+ years of direct experience planning and managing digital projects across multiple platforms such as websites, social media, apps, mobile, etc. Strong understanding of web development, database technologies, CMS platforms, and digital programming best practices Experience with CRM and CMS platforms, data management, HTML, and other development platforms. Sitecore experience is a plus Experience prioritizing a product backlog in tools such as JIRA, Version 1 Evidence of professional achievement in digital platforms transformation preferred Experience with Customer Relationship Management system, including but not limited to the following functions: Customer Mastering, Loyalty Management, Contact Management, Case Management, Lead Management, Campaign and Offer Management, Social Medial engagement, etc. Experience with Agile and Waterfall Development methodologies, and project management Proven track record implementing and supporting digital solutions Strong quantitative and analytical abilities with deep understanding of the business, excellent problem solving skills Ability to build strong relationships with cross functional working teams which may include contractors and third party vendorsKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.