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- Lead the Integrated Media Analytics team by generating actionable knowledge-driven insights and analyses with a focus on marketing optimization within paid, owned and earned media and key business areas for point of origin, campaigns, destinations, attractions and events.
- Drive the reporting, analysis and optimization strategies for digital campaigns tied to creative messaging, placement, landing pages and retargeting tactics.
- Leverage analytical techniques (descriptive, predictive and prescriptive analytics) to inform business decisions and drive significant business impact. Present findings and adapt complex ideas and recommendations to highlight a clear decision framework based on analysis and experience.
- Partner with key stakeholders to drive necessary media & marketing insights and strategies in support of the business goals. Guide the long range, annual and seasonal marketing strategies through insights that support the Omni-channel guest experience of Universal Parks & Resort.
- Provide insights and optimization best practices within the Analytics and Targeting Team and across the marketing organization
- Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
- Performs other duties as assigned.
- Demonstrated experience leading projects with significant and far-ranging impact on the performance of the business in both the short- and long-term as well as requiring significant financial and resource investments
- Demonstrated expertise in analyzing marketing channels such as Web, CRM, Direct, Social Media, PR, Search, Paid Media and Ecommerce
- Expertise in understanding marketing integration between Web, CRM, Direct, Social Media, PR, Search, Paid Media and Ecommerce
- Ability to communicate complex ideas and recommendations to leadership that highlights a clear decision framework based on analysis and experience
- Passion for entertainment/travel industry and guest experience optimization
- Strong project management competency managing cross-functional roles without direct supervision and selecting and managing vendors and outside contractors to augment internal capabilities.
- Strong organizational and analytical/problem solving skills
- 3-5 years of relevant experience, preferably with a top ecommerce retail brand, travel brand, entertainment brand or advertising agency
- A track record of performance meeting targets and objectives
- Advanced knowledge of Google Analytics, Conversionomics / DataStudio, Campaign Manager 360, Search Ads 360/Google Ads/Bing Advertising, Innovid, DoubleVerify Sprinklr, Facebook/Twitter/Snapchat, Kantar, ComScore, YouGov
- Adobe Site Catalyst/Analytics products
- Understanding of segmentation and targeting
- Understanding of real-time personalization
- Experience with business intelligence reporting tools and dashboards
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
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