Manager, Marketing – Content and Creative Strategy

• Defines the problem: Reshapes business strategy goals into content & creative strategy goals while preserving intent of the business needs.

  • Captures & translates a business brief, roadmap or POV into an actionable plan to guide agency work
  • Understands the fundamentals of a roadmap and ICP
  • Completes content & creative strategy frameworks for a campaign or project 


• Finds the human truth: Leverages strategic communication frameworks to derive original & innovative consumer insights from research/input.

  • Applies consumer/ technology trend thinking
  • Knows where to look for insightful research & discoveries
  • Provides quality interpretation of research findings 


• Sets the path: Inspires the working team (includes stakeholders in our department and in other departments) and acts as the domain expert to keep them on track.

  • Articulates detailed communication objectives tied to measurement
  • Uses new or inspiring methods of briefing

• Acts as a catalyst: Acts as a team catalyst via persuasion and facilitation.

  • Identifies & articulates "the idea" and whether it’s on strategy/brand
  • Acts as a presenter or activity owner during workshops
  • Communicates guidelines for content & tone of voice

• Pitches the idea: Communicates clearly & intelligently about complex ideas, systems & strategies.

  • Articulates the idea & why it works
  • Creates presentation/pitch decks
  • Engages partners regardless of position with a narrative that wins them over
  • Applies real-time feedback to ideas

• Brings it to life: Take a strategic idea and expand it out into a fully realizable initiative.

  • Collaborates to identify & prioritize key barriers & opportunities in an experience journey
  • Collaborates in the creation of a brand experience ecosystem

• Tracks success:
  Understand what true effectiveness looks like and why.

  • Understands data and analytics tools used to measure the effectiveness of activity and optimize as a result of learnings
  • Understands effectiveness roadmap or model
  • Knowledge of channel specific KPIs and their importance 


• Provides support to the Sr. Manager by actively managing content activation/execution for consumer segment pod needs.
• Supports Sr. Manager with production budgets associated with projects in their consumer segment pod.
• Works hand-in-hand with the Project Management team to define scope of work and budget for campaigns and tactics.
• Proactively contributes to continuous process improvement by effectively identifying and addressing issues.
• Embraces the agile workflow design and ensures there is consistent alignment between internal partners.

• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

• 5-7 years of relevant experience in marketing and/or advertising.
• Previous advertising agency, internal agency, travel/tourism or entertainment experience is a plus.
• Experience working with the entire conversion funnel from awareness to conversion and ultimately advocacy.
• Must have strong working knowledge of all Microsoft Office applications.
• Detail-oriented and adept in content activation/execution.
• Excellent communication (written and verbal) skills and interpersonal skills with an ability to work with the executives and a wide range of professionals, and effectively lead and inspire to achieve group goals.
• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.
• Diligent, flexible, resourceful, independent worker with a strong work ethic.
• Strong communicator capable of delivering concise messages to various audiences.
• Positive attitude, team player with professional demeanor.
• Intellectual curiosity and strong willingness to learn.
• Or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

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