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Marketing Data Analyst aria-hidden="true" Location: Miami, FL or Toronto, ON / Remote Duration: Long Term
- In depth understanding of how Digital/social media fits within the marketing and communications mix
- Partner with the broader Interactive team, including localization producers, geo origination lead and tech lead, to explore opportunities based on data insights and proactively identify enhancements to the digital experience
- Work across different functional teams to craft optimal digital marketing approach based on business needs
- Develop a dashboard and set clear KPIs against all channels, campaigns and media tactics where appropriate
- Develop and implement procedures for integrating findings into future campaigns and provide creative best practices
- Prepare reports of findings, illustrating data graphically and translating complex findings into executive recaps
- Seasoned Data Analyst with 5+ years of experience developing analytical dashboards, solutions and strategy across digital marketing platforms and social ecosystems
- In-depth knowledge of digital analytics data, measurement, methodologies and industry standards.
- Excellent communicator with good design sense and natural presentations skills that can weave results into a narrative for business and creative teams to comprehend easily.
- Self-starter can take a project from start to finish with minimal supervision
- Flexibility to deal with rapidly changing, time-constrained launch schedules.
- Able to balance multiple projects and assignments.
- Highly detail-oriented, organized, and patient.
- Experience in working across different global cultures a plus.
- Able to travel to Miami, Toronto and California as required.
- Strong working knowledge of SQL, Teradata preferred
- Extremely proficient with Tableau and other Data Visualization tools
- Solid understanding of fundamental statistical concepts and measurement methodologies
- Adobe Analytics or Google Analytics (Adobe preferred)
- ID: #23383147
- State: Florida South florida 33128 South florida USA
- City: South florida
- Salary: USD TBD TBD
- Job type: Contract
- Showed: 2021-11-24
- Deadline: 2022-01-22
- Category: Et cetera