Marketing Director, U.S. Boat Shows

19 Apr 2024

Vacancy expired!

The Marketing Director is a highly organized, motivated individual with a passion for event marketing. This role is critical in leading and delivering successful marketing initiatives that generate brand awareness and drive revenue for our portfolio of flagship boat shows.The ideal candidate excels at visual and written storytelling and has experience in cross-team collaboration, critical thinking, project management, strategic planning, and hands-on campaign execution and design.ROLE ACCOUNTABILITY AND DUTIES:Lead the development and end-to-end execution of year-round marketing strategies for each show.Partner with key stakeholders, associations, and cross-functional teams to achieve business objectives.Train, coach, and develop marketing staff in the execution of the marketing plan.Develop email marketing campaigns to drive attendee registrations and sales prospects.Take ownership of show websites’ design, functionality, content updates, and SEO.Write creative, impactful, conversion-optimized marketing copy for email campaigns and websites.Oversee the creation of marketing materials from concept to delivery; project manages internal team resources and external agencies to deliver material within budget/timeline.Spearhead the development of exhibitor directories, event maps, mobile applications, and onsite signage.Ensure consistent use of established branding, value proposition messaging, imagery, and positioning across all marketing channels, graphics, communications, etc.Partner with PR agency to identify show initiatives, highlights, and debuts to increase press coverage.Develop performance dashboards using data/analytics from registration, show websites, surveys, email campaigns, and external agencies. Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends, and understanding of business objectives.Work collaboratively with the fulfillment team to execute marketing-related sponsorships.

  • ID: #49732461
  • State: Florida Fort lauderdale 33301 Fort lauderdale USA
  • City: Fort lauderdale
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-04-19
  • Deadline: 2023-06-18
  • Category: Et cetera