This role is based in our Orlando, Fort Lauderdale, LA, New York, Las Vegas, or Phoenix Office As the Marketing Operations & Data Manager, you will be an integral part of South Florida Ventures, working alongside the marketing teams and in collaboration with business stakeholders in management, sales, and registration. You will have strong knowledge of marketing operations and the data management and structures needed to support “smart” marketing. And to be a proactive self-starter and possess an analytical and strategic mind-set.You will be responsible for the optimization and management of data processes, procedures and policies to aid in streamlining and optimizing ROI on all marketing channels within South Florida Ventures.This is a great opportunity for a self-motivated, detail-oriented individual who thrives in a dynamic environment and loves process, data, puzzles, and technology. This resource, in close coordination with the marketing team, will help implement continuous optimization, process improvements, and ROI across all marketing functions. Key Responsibilities include:Oversight of data capture and management processesEnforcing data quality, hygeine and retention processes in coordination with business guidelinesManagement of data uploads and integrationsData mapping and validations for platform integrations and API’sData queries, segmentation and CRM campaign buildsEnhance existing, and implement new, reporting and visualization toolsData analysis to provide marketing and business insightsOversees all aspects of data collection, data protection, data feeds, data management and data quality/hygiene to provide the best possible base from which to segment, analyse, and report in support of marketing initiatives.Works towards continuous improvement of data collection/capture, data management, feeds and reporting. This includes using knowledge of data best practices to devise and strategize on improving data input, storage, normalization, and standardization as well as output processes and procedures.Implement lead generation activities within the marketing technology stack. Track campaign effectiveness, prospect engagement, and funnel advancement.Build simple and complex campaigns that take into consideration, but not limited to engagement activity, personas, and buying cycles.  Campaigns will be based on strategic designs laid out by marketing stakeholders.Works with data teams and business stakeholders to develop documentation and road maps for data processes and best practices.Build strong relationships with internal teams and leadership, influencing decision-making and aligning efforts with overall business objectivesSupport the integration of data between various systems in the marketing technology stack.Performs data uploads, manual and via integrations, to ensure data is up-to-date and accurate for effective marketing communications.Queries audience data and build lists for direct mail marketing programs.Performs segmentation of target audience for improved engagement and conversion. Measures marketing results and optimizes data and segments to better convert leads to customers.Owns relationship with business, data, and system technology teams, forging strong communication between all teams.