Paid Media Manager

The Paid Media Manager will be responsible for planning, executing, and optimizing B2B paid media campaigns across digital platforms such as Google Ads, Microsoft Ads, LinkedIn, and other advertising networks. This role requires a strong background in digital advertising, a data-driven mindset, and the ability to manage campaigns that align with broader marketing goals. The Paid Media Manager will collaborate with external agencies and cross-functional teams to maximize ROI and enhance overall campaign performance.LocationRemote in the United StatesResponsibilities:Campaign Strategy & Execution:Develop and execute data-driven paid media strategies across Google Ads, Bing/Microsoft Ads, LinkedIn Ads, and other digital advertising platforms.Create, manage, and optimize paid campaigns to meet company goals, including brand awareness, lead generation, conversions, and sales.Conduct market and audience research to identify opportunities for effective targeting and ad performance.Manage external agencies to deliver and optimize in alignment with company objectives.Budget Management & Optimization:Manage and optimize campaign budgets to ensure efficient use of resources and maximize return on investment (ROI).Monitor spending, adjust bids, and allocate budgets across campaigns to ensure optimal performance.Regularly analyze ad spend against KPIs and forecast future budgets based on campaign performance.Ad Copy, Creative, and A/B Testing:Collaborate with creative teams to develop compelling ad copy, visuals, and CTAs that align with campaign goals.Implement A/B testing to continuously improve ad creatives, targeting strategies, and landing page performance.Monitor performance of different creative formats and recommend improvements for greater impact.Work with the Web Manager to optimize landing page performance and enhance conversion rates through data-driven insights.Analytics & Reporting:Use analytics platforms (Google Analytics, HubSpot, etc.) to track, measure, and report on the performance of paid media campaigns.Work with marketing operations to provide regular, data-driven reports to key stakeholders with insights, recommendations, and results.Analyze key metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS) to optimize campaigns.Performance Monitoring & Optimization:Continuously monitor campaigns and adjust bidding strategies, targeting, and creative elements to improve performance.Stay up to date with industry trends and platform updates to keep campaigns ahead of the curve.Leverage data analysis to troubleshoot and resolve campaign issues or inefficiencies promptly.Collaboration & Cross-functional Communication:Work closely with the content, design, and analytics teams to ensure alignment between paid media campaigns and broader marketing strategies.Collaborate with sales and product marketing teams to ensure alignment on conversion goals and customer acquisition strategies.Provide strategic guidance and recommendations to senior leadership regarding paid media initiatives.