Sr. Dir., Marketing Analytics

What you get to do in this role:Drive Marketing Analytics strategy and roadmap for the company. Provide thought leadership in Customer and Partner Analytics.Design, build and support Marketing Analytics by assimilating signals from multiple sources and present the information in a user-friendly way to the stakeholders: Revenue, Marketing, GTM, Customer and Partner organization, cross functional users across the company, and the leadership team.Partner with the Customer organization, engineering team, data instrumentation team and stakeholders to envision best Marketing analytics Customer, alerting capabilities and the interfaces.Manage and improve the user experience of how the stakeholders consume marketing information.Develop and deliver unique insights about Customer and Partner through qualitative and quantitative research.Bring the promise of data science and machine learning to reality within Marketing Analytics, increasing decision effectiveness and speed.Own the telemetry of Customer data and the definitions.Define and implement policies, processes and procedures for the governance and management of data including data capture from our cloud platform, storage, security, integration, analysis and reporting.Build a best-in-class team for the exploitation of data, using cloud and social era tools and techniques for data analytics, mining, and visualization. Build multiple successors and a team that meets the business needs of the future.Partner with peer leaders in the Analytics organization (Sales Analytics, Finance Analytics, Marketing Analytics, Customer, and Talent Analytics) to develop and deliver cohesive Analytics Customer to the company and connect all employees with right data.Create Analytics with maximum adoption from the stakeholders (measured by reach and frequency), user satisfaction, and business impact.Drive a cultural change, leveraging analytics and data science, to accelerate and enhance critical company priorities on Customer.