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This position will be responsible for supporting the strategic vision of Performance Marketing, serving as a day-to-day strategic Audience Segmentation expert. . The Sr. CRM Segmentation is responsible for providingaudience segments for communications, data driven insights, and analyses related to evolving the optimalcustomer framework used to help drive key business decisions and communication efforts. The Sr. CRMSegmentation will also support all ifecycle(s) including (acquisition, retention, reactivation) and initiatives executed through Telemarketing and Digital Media Channels such as Web, SMS, MMS, and RVM. ESSENTIAL DUTIES AND TASKS- Dvelops and owns customer data strategy for the organization including best practices for data acquisition, retention, and enrichment.
- Partner closely with our marketing strategy team to prioritize, define, plan and support journeys that deliver on our brand promises and business objectives.
- Work with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making
- Develop Audience Segmentations, strategies, and campaigns aimed at supporting the growth and health of our contactable database in various channels.
- Measure and track the performance of how journey builder and automated efforts are impacting our marketing campaigns and customer experience, identifying areas to optimize and improve how we leverage our existing Marketing Cloud environment to engage our leads and owners.
EDUCATION and/or EXPERIENCE BA/BS in Business, Marketing, or Communications or equivalent experience 7+ years of direct experience in Digital Marketing, Email Marketing, Relationship Marketing, CRM, orMobile Digital Marketing 3+ years of marketing automation experience; Salesforce Marketing Cloud and service experiencepreferred Minimum of 2 + years of SQL experience Minimum of 4+ years of related experience in a data insights and analyses related role CERTIFICATES, LICENSES, REGISTRATIONS Salesforce Marketing Cloud Email Specialist Certification (preferred) Salesforce Certified Administrator Certification (preferred)QUALIFICATIONS Experience with developing and evolving customer segmentation frameworks that differentiate customersbased on their Purchasing behaviors, preferences, and motivations Experience in deep dive analysis on customer attribute and online/offline behavior data to produce qualityinsights that drive business strategies and value Partner with internal and external stakeholders to ensure that behavioral analytics and insights areembedded in decision making Experience creating engaging customer Journeys leveraging Enterprise Marketing Automations Software,preferably Salesforce Service Cloud and Salesforce Marketing Cloud Experience using SQL and Microsoft PowerBi to transform, manipulate and analyze customer attributedata (including transactions, web browsing, digital media/comms engagement) and turn into revenuedriving insights Versed in translating data into actionable insights that can be used as guidance toward developing CRMtactics and multi-channel campaigns that optimize customer retention and life-time value Strong understanding of B2C direct marketing strategy and tactics required, preferably in email marketingfor hospitality, travel, retail, or e-commerce company.Benefits- Hybrid work schedule!
- PTO + Benefits
- Working for a leading organization
- ID: #49530656
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State: Florida
Orlando
32803
Orlando
USA
- City: Orlando
- Salary: $120000 - $121000 per annum
- Job type: Permanent
- Showed: 2023-03-24
- Deadline: 2023-05-22
- Category: Et cetera