Sr. Manager, Marketing Cloud Strategy

The Sr. Manager, Marketing Cloud Strategy and Implementation will partner with the Advanced Analytics, Business Intelligence, Personalization, Media, Optimization, and Digital Guest Transformation departments to design implementation, taxonomy and capabilities to support strategic and tactical execution of Company initiatives. Partner with Universal Parks Technology to implement appropriate code sets on Websites, Mobile Apps and additional future digital target or capture platforms.

Responsible for managing a team of Managers, Analysts, Developers and Operational support team to implement and operationalize solution in multiple marketing cloud platforms including Adobe Marketing Cloud (Analytics, Audience Manager, Target, Launch, DTM), Google Marketing Platform and Salesforce Marketing cloud, Customer Data Platform (mParticle, AEP) as well as, additional technologies as needed by Universal Parks and Resorts.

• Driving strategic vision, design, develop & implement marketing solutions at marketing cloud platforms, integrate multiple marketing cloud platforms, drive marketing automation using marketing & automation technologies, Enhance digital data collection and data hygiene. Drive customer data platform vision, design & develop CDP capabilities, integrations, activation and measurement capabilities.
• Creates a team environment that encourages accountability, high standards, and innovation. Manages and completes complex technical assignments and coaches others on solving advanced technical issues. Recognizes department, team, and individual achievements.
• Design and Develop Analytics technology roadmap in partnership with team to support Analytics, Targeting, Optimization and Business Intelligence needs and roadmaps
• Develop and implement processes and procedures to ensure reliability of technical implementations and data flow of tracking, testing and targeting technology stacks. Ensure proper operational support from team is provided through regular monitoring, refinement and documentation of operational processes.
• Provide operational administration of our web analytics platform based on Adobe technical stack and any additional technologies as UPR’s capabilities expand. Serve as primary technical liaison UPT and Transformation teams. Maintain page tagging standards and build business processes to streamline tag deployment across web properties.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

• Bachelor’s degree required from an accredited university in Business Administration, Marketing, or related major and 7+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance; OR 10+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
• MBA or other graduate-level degree in relevant field preferred

• 7+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
• Hands-on experience and knowledge in developing solution and capabilities in Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform.
• Hands-on experience in implementing and developing CDP capabilities. Mparticle and AEP preferred.
• Hands-on experience and depth knowledge of Digital data collection (through DDL or SDK), analytics implementation for web & app
• Proven skill in presentation, negotiation and persuasion of stakeholders
• Proven skill in leading and working across multiple and distinct functional organizations (e.g. IT, Marketing, Product Teams)
• Strong ability to translate between technical and business teams, with an ability to understand decision and prioritization impacts
• Ability to manage multiple projects at once with a sense of urgency required to work in a deadline driven environment.
• Working knowledge of cross channel, integrated, digital marketing campaigns that include owned, earned and paid channels
• Working knowledge of optimization/decisioning tools (e.g. IBM Interact, Pega, Adobe Target)
• Working knowledge of Digital Media/Ad Tech space (e.g. DMPs, DSPs, Ad-Servers, DCO, Tag Management)
• Experience in Adobe Launch, Adobe Audience Manager, Adobe Target, SFMC email studio, Adobe Analytics, GA360 is required.
• Positive attitude, team player with professional demeanor.
• Intellectual curiosity and strong willingness to learn; or equivalent combination of education and experience.
• Strong process management, negotiating, influencing, and problem resolution skills
• Proven ability to work across multiple and distinct functional organizations (e.g., IT, Marketing, Product Teams) in support of specific business priorities.
• Strong communication skills, including experience facilitating requirements analysis and functional design working sessions.
• Experience working with enterprise web analytics, audience planning, and/or optimization tools and platform (e.g., Adobe/Omniture, Target, Audience Manager).
• Strong ability to speak with technical and creative teams and translate these areas to business teams, with an understanding of impacts.
• Knowledge and practice of core principals of software development lifecycles – preference for knowledge in Agile practices.
• Working knowledge of cross channel, integrated, digital marketing campaigns that include owned, earned and paid channels.
• Working knowledge of optimization/decisioning tools (e.g. IBM Interact, Pega, Adobe Target) and the Digital Media/Ad Tech space (e.g. DMPs, DSPs, Ad-Servers, DCO, Tag Management)

They will partner with the Advanced Analytics, Business Intelligence, Personalization, Media, Optimization, and Digital Guest Transformation departments to design implementation, taxonomy and capabilities to support strategic and tactical execution of Company initiatives. Partner with Universal Parks Technology to implement appropriate code sets on Websites, Mobile Apps and additional future digital target or capture platforms.

Responsible for managing a team of Managers, Analysts, Developers and Operational support team to implement and operationalize the various digital tracking and targeting platforms including Adobe (Analytics, Audience Manager, Target, Launch, DTM) and IBM technologies (Marketing Cloud, Mobile Marketing Cloud), as well as, additional technologies as needed by Universal Parks and Resorts.

The individual drives strategic design, implementation, support and monitoring of UPR’s digital technology measurement, test and targeting platforms.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort.