Vacancy expired!
- Deliver clear and concise set of technical requirements to the analytics developers
- Follow best practices for Adobe Cloud Solution integration
- Integration and optimization best practices within the Analytics and Targeting Team and across the marketing organization
- Support Manager of Digital Analytics Architecture with Implementation Strategy to identify and establish integrated communication on KPIs, lifecycle reporting
- Create Adobe Target activities for operational messaging placements in web
- Analyze implementation health and legacy compatibility utilizing the SDR as reference, crosschecking with ObservePoint and data pull results - report findings to the Manager of Digital Analytics Architecture and other stakeholders.
- Identify needed capabilities and gaps, keep up with latest market trends, proactively detect anomalies in reporting, making recommendations where appropriate to improve the current implementation
- Proactively create testing and tagging use cases to test against.
- Create test cases using excel or Rally, by translating technical requirements into gap fulfillment of business KPIs
- Create a solid and user digestible set of technical documents, through process documentation, identify possibilities for improvement
- Assists technical team with smaller scope tag management implementations
- Implement 3rd party pixels and flood light tags as per Paid Media Team requirements
- Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
- Perform other duties as assigned.
- 5+ years in a web analytics position; Extensive experience is tagging and web analytics. Experience in GTM, Launch or DTM, Adobe Analytics, GA360
- 5+ years working with console and analytics debugging tools
- 3+ years of experience with A/B Testing, activity creation using Adobe Target or similar tool
- 1+ years of experience with DMP, Adobe Audience Manager; or equivalent combination of education and experience.
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort.
Here you can.Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2022 Universal Studios. All rights reserved. EOE