The Demand Activation Specialist is a passionate, data-driven digital marketer responsible for developing, leading, and executing strategies that drive audience acquisition, engagement, and retention across top-funnel channels. In close collaboration with marketing leadership, this role designs and activates multi-channel campaigns that bring new audiences into the funnel, nurture leads toward MOFU touchpoints, and implement retargeting and retention programs that grow long-term customer value. Leveraging past accomplishments, advanced digital strategies, AI-powered personalization, and deep understanding of trade personas, this rock-star marketer ensures the right message reaches the right audience to generate demand for our best-in-the-world and best-for-our-world, solution-oriented products—ultimately influencing sales, conversions, and measurable business growth.Develop and Execute Full-Funnel Digital Campaigns - Strategize, launch, and optimize multi-channel digital campaigns that drive audience acquisition, engagement, and progression through the funnel — from awareness to Learn More/MOFU.Audience Targeting, Personalization & Retargeting - Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain, re-engage, and expand customer relationships through loyalty, upsell, and cross-sell initiatives.Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads, display, Social Media, programmatic) to maximize reach, engagement, and ROI.Analytics, Reporting & Optimization - Measure campaign performance, extract insights, and continuously optimize strategies based on data-driven learnings.AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting, personalization, and campaign efficiency.Collaboration & Mentorship - Partner cross-functionally with Creative, Web, and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.