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Trident ( www.tridenttruckaccessories.com) is a smart accessory system that is being incubated by Ford Next Ventures. We are launching as a standalone business in 2023 with products for Ford Trucks, but our vision is to become a universal platform across all vehicle types and OEMs, with everything from Milwaukee tools to Thule bike racks compatible in our ecosystem.The Trident go-to-market team is looking for an Experiential Marketing Manager to create product marketing content for our campaigns and manage our live events. We are a startup backed by big company resources, and we are looking for the following attributes in our ideal candidate:Entrepreneurial spirit - Action-oriented, hands-on, scrappy, flexible
Comfort with ambiguity - Resourceful in getting the help you need
Analytical thinking - Weighing alternatives and making informed decisions
Strong communication - Spoken, visual, written, and on social media
Creativity - Original thinking & imagination
Develop and implement the experiential marketing strategy to drive brand awareness and customer engagement
Plan and execute experiential marketing events, activations, and sponsorships
Manage relationships with vendors and partners to ensure smooth execution of events
Manage the experiential marketing budget and allocate resources effectively
Lead and manage an agency team of experiential marketing specialists
Collaborate with cross-functional teams to align marketing campaigns with overall business goals
Bachelor's degree
5+ years of experience in experiential marketing, with a proven track record
Experience creating high quality product marketing content
Experience managing agency partners
Excellent communication and project management skills
Creativity and strong attention to detail
Requisition ID : 7797
Full-time