Marcom Specialist

Job Family: CommunicationsReq ID: 437509Are you looking for a company that empowers talent?Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation!From Day 1, you are empowered to create an impact with your full potential and creativity to make a difference for tomorrow.We truly have an inclusive and diverse team culture where you can be yourself.Our Siemens Grid Software team works to accelerate and secure the energy transition. We ensure a reliable, affordable energy supply in a decentralizing, decarbonizing, digitalizing, and all-electrifying energy world. No matter where power comes from or where it must go, we ensure it makes its way – every step of the way. Over 70% of the world's electricity flows through infrastructure planned or analyzed by Siemens Grid Solutions.Find out how Siemens Grid Software is decoding the future of energy and what part you can play: usa.siemens.com/gridsoftwareWe are seeking a Marcom Specialist to work from home in the US. Must be located near a major airport. Opportunity for hybrid or on-site work for those near Peachtree Corners GA or Minnetonka MN.You will make in impact with the following duties:

Event Management: Coordinate and support the planning and execution of industry events, conferences, and webinars to showcase Siemens' systems and solutions and establish thought leadership. Collaborate with senior executives to develop and execute client hospitality functions

Digital Marketing: Plan, manage, and evaluate digital marketing efforts, including website management, SEO, Paid Search, advertising, email marketing, and social media campaigns, to drive demand/lead generation and customer engagement.

Content Creation: Collaborate with subject matter experts to produce compelling marketing collateral, including brochures, whitepapers, case studies, and presentations. Assisting in optimizing websites for correctness, accessibility and search engine performance

Analytics and Reporting: Utilize marketing analytics tools to measure the performance of marketing campaigns and initiatives. Provide regular reports to management with insights and recommendations for optimization.

You’ll win us over by having the following qualifications:Basic Qualifications:

Bachelor's degree in marketing, communications, business, or a related field.

Minimum of 5 years of experience in the following:

B2B marketing developing successful marketing strategies and executing impactful campaigns.

Demonstrated experience in digital marketing, including social media, content marketing, demand and lead generation.

Experience with social media tools and digital marketing and communications platforms

Experience managing and executing all facets of tradeshow activities

Strong project management skills

Skilled writer

Excellent communication and presentation skills to effectively convey ideas and influence stakeholders.

Creative thinking with a passion for innovation and staying up-to-date with marketing trends.

Ability to work collaboratively in a fast-paced, global environment and manage multiple projects simultaneously.

Solid computer skills using Microsoft Office 365 Suite

Proficiency in designing engaging and visually compelling PowerPoint presentations.

Ability to travel 25%

Must be authorized to work in the US for any employer without sponsorship now or in the future.

Preferred Qualifications:

Proven experience in B2B marketing within the power utility industry and/or software industry.

Demonstrated expertise in utilizing a variety of marketing technology platforms, content management systems, and marketing automation tools.

AEM, SmartCMS

Adobe Analytics

Sprinklr

Eloqua marketing automation

Cursory knowledge of Salesforce.com

Highspot

On24, GoToWebinar

Conductor

Bombora

Lead capture tools

You’ll benefit from:Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.htmlThe pay range for this position is $64,700 - $110,800. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.Create a better #TomorrowWithUsAbout Siemens:We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.Our Commitment to Diversity, Equity, and Inclusion:We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us. Learn more about our commitment to DEI here.Protecting the environment, conserving our natural resources, fostering the health and performance of our people as well as safeguarding their working conditions are core to our social and business commitment at Siemens. They are an integral part of our Business Conduct Guidelines and our corporate strategy.Equal Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.Reasonable AccommodationsIf you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form (https://www.siemens.com/us/en/company/jobs/search-careers/accommodation-for-disability.html) If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp%20EnglishformattedESQA508c.pdf) .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .