Description The Marketing Analyst will be responsible for analyzing market trends, customer behavior, and campaign performance to provide actionable insights that drive our marketing strategies. The ideal candidate will have expertise in Salesforce, Google Analytics, and Tableau, and will use these tools to collect, analyze, and visualize data.Key Responsibilities:
Collect and analyze marketing data from various sources including Salesforce, Google Analytics, and other marketing platforms.
Develop and maintain dashboards and reports in Tableau to provide insights into campaign performance, customer behavior, and market trends.
Collaborate with the marketing team to define key performance indicators (KPIs) and track progress against goals.
Conduct market research to identify new opportunities and trends.
Analyze customer data to provide insights on customer segmentation, targeting, and personalization strategies.
Creating Dashboards and ensuring data integrity in Salesforce
Provide recommendations for optimizing marketing campaigns and improving ROI.
Support the marketing team with ad hoc analysis and reporting needs.
Stay up-to-date with industry trends and best practices in data analysis and marketing.
Requirements
The Marketing Analyst will be responsible for analyzing market trends, customer behavior, and campaign performance to provide actionable insights that drive our marketing strategies. The ideal candidate will have expertise in Salesforce, Google Analytics, and Tableau, and will use these tools to collect, analyze, and visualize data.Key Responsibilities:
Collect and analyze marketing data from various sources including Salesforce, Google Analytics, and other marketing platforms.
Develop and maintain dashboards and reports in Tableau to provide insights into campaign performance, customer behavior, and market trends.
Collaborate with the marketing team to define key performance indicators (KPIs) and track progress against goals.
Conduct market research to identify new opportunities and trends.
Analyze customer data to provide insights on customer segmentation, targeting, and personalization strategies.
Creating Dashboards and ensuring data integrity in Salesforce
Provide recommendations for optimizing marketing campaigns and improving ROI.
Support the marketing team with ad hoc analysis and reporting needs.
Stay up-to-date with industry trends and best practices in data analysis and marketing.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
Full-time