Marketing Automation Specialist-Atlanta, GA-$65k

28 Jun 2024

Vacancy expired!

Marketing Automation Specialist-Atlanta,GA- $65k+

The Role:

The Marketing Automation Specialist will act as the Pardot SME for internal and external(B2B) marketing throughout the organization. You will work on a team to drive marketing efforts and drive email execution for the organization.

Responsibilities

  • Campaign operations - Design, build and execute the buyer journey; lead scoring/lead life cycle; asset utilization; customer journey mapping
  • Collaborate and execute on engagement roadmaps acting as lead in the Pardot space
  • Gather and translate business requirements into operational solutions that increase efficiency, scalability and accountability for our customers.
  • Alignment with operations, sales and other teams with focus on measurement and accountability; maintaining communication workflows; scheduling
  • Manage partnerships, through requirements documentation, QA testing, and one to one meetings as well as deadline management
Requirements

  • 2+ years of experience working within Email Marketing
  • Experience leading B2B marketing efforts
  • An understanding of multi channel lead nurturing best practices
  • An understanding of typical B2B marketing engagements and lead lifecycle tracking and planning a plus
  • Demonstrated ability in marketing automation platforms and CRM systems, Pardot Preferred
Competitive Benefits offered

Only Accepting s and Holders for this role.

If you see yourself in this role, send your resume to Kate Murray at

  • ID: #43665203
  • State: Georgia Atlanta 30303 Atlanta USA
  • City: Atlanta
  • Salary: $65000.00 - $80000 per annum
  • Job type: Permanent
  • Showed: 2022-06-28
  • Deadline: 2022-08-26
  • Category: Et cetera