Senior Associate, Paid Search

OPEN TO REMOTE CANDIDATES WITHIN THE US.The Search Engine Marketing (SEM) team manages biddable media, including SEM/PPC, display/GDN, and remarketing. As an SEM Senior Analyst, you will work closely with SEM Program Managers to ensure campaign and client success.Responsibilities:Create, implement, track, analyze and optimize paid search campaigns in Google AdWords, Bing Ads, 3rd party SEM platforms and other search enginesConduct recurring weekly and monthly SEM optimization tasks (i.e. keyword expansion, ad testing, negative management, etc.)Provide consistent and effective support to SEM Program Managers on day-to-day management of campaigns and new SEM opportunitiesMeasure and evaluate success of SEM campaigns to inform investment decisionsDeliver analysis and insights that help teams optimize SEM programsProvide ongoing and ad hoc analytical support to SEM Program ManagersMaintain and create marketing's KPI dashboardsPerform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted