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At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally. What You will Do for Us: Serve as a team responsible for delivering field and experiential marketing to consumers across NAOU. Manage a team of external agency associates focused on building brand love, with a special emphasis on nurturing priority emerging brands like Topo Chico.
Responsible for helping plan and execute field marketing inclusive of experiential, sampling, social posts, availability, point of sale placement and helping inspire the assigned bottlers.
Responsible for hiring and leading external agencies focused on delivering high-impact consumer experiences that drive trial and awareness, as well as brand love/loyalty
Supports ensuring emerging brands like Topo Chico achieve revenue and OI plans, as well as availability goals on shelf across zone customers
Socialize efforts/wins/results back to NAOU Marketing Leadership Team and relevant System constituents
This position would manage agency teams of multiple associates
Qualifications & Requirements :
8-10 years of experience, preferably in the consumer goods/beverages industry.
Planning experience - strategic and tactical thinking (forward-looking vision, anticipation of future needs, understanding operational levers and constraints). Financial Management experience preferred.
Ability to synthesize the needs of multiple key stakeholders. Ability to build partnerships and establish trust & credibility across all levels
Experience working with or within agencies (sampling and experiential)
Working knowledge and engagement experience with NAOU Bottling System and Partners
Understanding of Brand Marketing Strategy
Ability to communicate clearly and concisely is essential
Bachelor’s Degree required ; master's degree preferred
Base Salary: $141,200 to 168,700Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered.What We Can Do for You:
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
Expansive & Diverse Customers: We focus on a diversified and broad range of customers each day .
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day .
SkillsResults-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Influencing Decisions; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Business Development; NegotiationOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Full-time