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As part of a newly formed team you will play a key role in driving the growth of our outlet base - both in terms of the number of outlets and the productivity of the outlets. You will leverage data to deliver leading edge solutions to guide prospecting efforts and assortment decisions in the on-premise channel and begin to leverage these capabilities in other channels. This role will lead system wide efforts to drive the growth of our NAOU outlet base leveraging data to deliver leading edge solutions to guide Go to Market initiatives in the FSOP & Small Outlet Channels across the North American Bottler landscape. You will build strong collaborative relationship across the System to ensure Route To Market solutions capture expected results and the North America OU imports and exports best practices across the globe.What You’ll Do For Us
Engage a broader cross-functional team to build and develop capabilities that support growing our outlet base through successful prospecting and outlet retention and maximizing the sales per outlet through optimizing the assortment sold and space allocated to beverages within the outlet.
Identify, size and prioritize the growth opportunities from outlet growth across all channels and work collaboratively with stakeholder to develop a roadmap to capture.
Develop business cases as needed to secure resources to execute roadmap
Build the tools and capabilities required to execute the outlet growth roadmap leveraging best practice from the System. Partner with franchise leadership to ensure adoption by bottling partners
Track results vs. plan to drive continual improvement of tools, capabilities and results
Maintain and continually enhance the outlet prospecting toolset to allow bottlers to prioritize efforts against the highest value on-premise outlets
Program/Project Leadership – leading and managing project creation, planning, deliverables and cross functional teammates (example IT, Data Science, Sales, Channel Teams)
Analytical & communication skills, able to influence others to act and invest in capabilities with compelling business cases
Discover gaps and forward-looking solutions that enable bottlers and TCCC to differentiate our delivery of FSOP & Small Outlet bundle of goods & services
Discover, pilot, and commercialize new FSOP & Small Outlet go to market solutions that increase outlet reach, revenue, and profit
Collaborate with US Bottlers, cross functional colleagues (Channel Marketing, Finance, Customer Service, Freestyle, Settlement, Cold Drink Equipment, IT, Digital teams, CCBSS, Decision Science, CONA etc.), and Suppliers to deliver high quality solutions and project outputs.
Qualifications & Requirements
7-10 years CPG experience, ideally with experience in Foodservice and On-Premise Channels
Ability to translate strategy into action, leveraging knowledge of current business process & practices and evolving technology & data to develop tools and solutions that drive winning results in the marketplace
Demonstrated track record of capability development that has led to improved business results
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
SkillsLeadership; Media Planning; Promotional Strategies; Price Management; Marketing Campaigns; Financial Planning; Integrated Marketing; Category Management; Sales Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Competitive Market Analysis; Search Engine Optimization (SEO); Microsoft Office; Communication; People Management; Digital Marketing; Brand Management; Search Engine Marketing (SEM); Teamwork; Key Performance Indicators (KPIs); Financial ForecastingOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Full-time