Senior Marketing Specialist Channel Marketing

30 Nov 2024

Vacancy expired!

Senior Marketing Specialist – Channel Marketing

LOCAL ATLANTA CANDIATE OR WHO CAN RELOCATE TO ATLANTA, GA

Profile:The Senior Marketing Specialist (Channel Marketing and Internal Communications) proposes, creates, implements and tracks programs that position and promote the company and its products and services, in specified partner channels. This position reports to the Lead, Marketing.

Responsibilities:
  • Develop and implement an annual marketing plan for each partner channel and customer portal
  • Define a marketing strategy for each channel by identifying goals, processes, products, sales and marketing support
  • Create and maintain a decision table that displays the obligations of current license agreements identifying products and services for each channel as well as upsell opportunities and marketing restrictions
  • Develop partner-specific toolkits for use by the sales and implementation teams for each channel
  • Serve as the primary point of contact with professional counterparts in each partner channel and support joint marketing activities introduced by either company
  • Propose and oversee the processes through which Client products are marketed within each channel
  • Create, distribute and maintain a library of collateral materials specific to each channel to include, but not limited to, campaigns, articles, case studies, press releases, ad content and surveys
  • Collaborate with Client business development and other management to create and deliver tools that support each channel’s strategy to either resell Client product or provide customer referrals
  • Understand the process through which Client products and services are presented to channel partner customers
  • Develop and maintain customer portal content, track analytics, monitor customer behavior, and produce audience-specific advertising campaigns designed to increase product awareness, upsell services and generate leads
  • Work with IT Services on project deliverables that will enhance portal content and the customer’s experience
  • Deliver appropriate and timely messaging for each portal audience
  • Review all portal content once every year to ensure the accuracy of information
  • Maintain branding consistency across all channel sectors
  • Establish a calendar-based schedule for the collection and distribution of information
  • Collaborate with the Marketing Manager to develop scripted external messaging
  • Other responsibilities as assigned

Qualifications:
  • Bachelor’s degree preferred in Communications, Marketing, Channel Marketing, Business Administration or related field
  • Minimum seven years professional writing and marketing communications that includes development of articles, website content, campaigns, press releases, case studies, and a broad range of marketing materials
  • Experience developing and executing marketing communications strategies within the marketing department of a software development organization is preferred
  • Knowledge of HR/Payroll software applications is a plus
  • Ability to operate with minimal supervision and handle multiple assignments simultaneously is essential
  • Ability to meet assignment deadlines which may require working extra hours
  • Ability to produce practical samples across a broad range of marketing materials
  • Strong MS Office skills; extensive experience with Word, WordPress & PowerPoint preferred

LOCAL

TO

ATLANA, GA CANDIDATES

ONLY DIRECT CANDIDATE WHO CAN WORK

WITHOUT ANY SPONSORSHIP SHOULD APPLY.

Please submit

your

resume along with the following must required information to:

  • Contact number
  • Email
  • Current location
  • Work Authorization
  • Availability
  • Salary
    • ID: #23655573
    • State: Georgia Atlanta 30301 Atlanta USA
    • City: Atlanta
    • Salary: Depends on Experience
    • Job type: Permanent
    • Showed: 2021-11-30
    • Deadline: 2022-01-23
    • Category: Marketing/advertising/PR