The Traffic Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance.They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability.This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.The Traffic Manager will report directly to the General Manager in alignment with their Traffic Management Director.Duties and Responsibilities:Maintains a thorough understanding of Traffic ManagementAssists store in identifying and addressing low performing areas in comparison to individual KPI’s, targets, and objectivesPartners with TMD’s and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectivesDrives standardization of traffic management processes at the department levelEffectively communicates traffic management changes and enhancements to all applicable department teammatesPartners with TMD and eLead support team to resolve issues and complete requestsOutline precise growth plans in the department to achieve KPI’s, metrics, and awardsPerform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 – Overview, KPI’s SupportFacilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 InternetMystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precisionReview call performance daily through CallRevuInspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)Holds management and sales teammates accountable for achieving results and hitting KPI targetsTrains, coaches, mentors, and develops teammates where needed