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Career Area:Marketing / Sales / Product SupportJob Description:At Caterpillar, we work to help our customers build a better world. Without our team of talented, bright and driven individuals, we wouldn’t be the Caterpillar we are today. Now, this is your chance to join our team and do work that matters. We want you to help us enable customer success, make progress possible around the world and help our communities grow and thrive.Global Rental, Service & Marketing (GRSM) is a part of the Services, Distribution & Digital (SD&D) segment. GRSM is comprised of Global Rental & Used Equipment Services, Global Service and Global Marketing & Brand. A primary role of GRSM is to support and enhance Caterpillar’s dealer network, which is a competitive strength and the critical way in which we serve our customers.Caterpillar’s Global Rental Services & Marketing (GRSM) Division is looking for a Global Brand Associate to join the Brand Strategy Team. This individual will use their communications and brand management knowledge to grow the Cat® brand by delivering operational excellence in the activation and rollout of various above-the-line and below-the-line programs. This person will focus on turning insights into action by developing and guiding plans that to move us forward. This person is a strong writer, communicator, and project manager that understands integrated marketing strategy.Job duties include, but are not limited to the following:
Own campaign activation for various campaigns and programs. Including consumer and dealer campaigns as well as internal communications
Support brand strategy development and ensure campaign execution is on-brand and aligned with business objectives
Identify brand and marketing opportunities based on research insights and market trends.
Agency/vendor management
Coordinate and lead advertising and promotional budgets
Collaborate and partner with internal stakeholders to understand their needs and advise on best practices
Editorial leadership and ongoing maintenance of the internal Brand website/hub
Basic Qualifications:
At least 4 years of experience in brand management, advertising, or marketing communications
Bachelor’s Degree or equivalent in Marketing/Business or Communications
Experience in leading integrated marketing campaigns
Confident presenter/communicator with strong writing skills
Previous experience working in Microsoft Office (specifically PowerPoint, Word, Excel, and Teams) programs
Must be willing to travel up to 10% of working time
Top Candidates will also have:
Experience training and developing best practices within an organization
Experience working in complex global organizations and cross-functional teams
B2B Experience
Understanding and experience in website content management
Additional Information:
Located in the Greater Chicago, IL metropolitan area
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers#LiEEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.
Full-time