Brand Copy Manager

Ulta Beauty
Bolingbrook, IL
30 Apr 2024

Vacancy expired!

OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts-in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether

your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

THE IMPACT YOU CAN HAVE:

The Brand Copy Manager will develop and lead the evolution of the Ulta Beauty brand voice: defining, directing and executing the copy strategy that brings our brand to life. You'll continually evolve our style guide and lead proof of concept copy for high-level campaigns and initiatives down to always-on content and turn-key assets: in short, elevating all the ways we speak to our guest in every touchpoint. You have strong omnichannel experience, understanding the nuances of messaging across store, print, email, digital, social, radio and video. You're wildly creative but intensely strategic, adept at tailoring your writing based on different audiences and points across the customer journey-a natural storyteller that thinks big and small.

The Brand Copy Manager will lead the internal team of copywriters and freelancers, partnering closely with the Senior Manager of Editorial Content to elevate editorial and copy authority across the enterprise. You'll be a key cross-functional partner to marketing, merchandising, e-comm, UX and Guest Services, as well as a consultant for corporate relations, DEI and other enterprise teams. Finally, you'll also onboard and oversee copy from external partners, vendors and agencies.

CORE JOB RESPONSIBILITIES:
  • Oversee, articulate and ensure consistency of the Ulta Beauty brand voice expressed across store, print, digital, email, social, video
  • Manage multiple writers and freelancers, and consult/collaborate with other communications teams across the enterprise
  • Evaluate and implement standards and processes to improve workflows and create new best practices to keep up with the speed of content
  • Pitch, present and articulate work to cross-functional partners, including at the executive and officer level
  • Partner with creative leadership to develop 360 campaigns and content
  • Onboard or re-train agencies and partners to the Ulta Beauty brand voice

THE ESSENTIALS FOR SUCCESS:
  • BA in Journalism, English, Creative Writring or Advertising
  • 6-8 years copywriting experience with a background in digital, social media, and/or shopper marketing
  • Experience leading a team of copywriters in an editorial or lead capacity
  • Strong interest and understanding of cultural and marketing linguistics, plus advertising and content best practices
  • Strong understanding of retail, beauty and cultural issues
  • A left-of-center thinker, bringing fresh approaches and ideas
  • Exceptional proofreading and editing skills with an eye for detail and a mind for big picture thinking
  • Ability to work well under pressure and meet deadlines
  • Purpose-driven and solutions-oriented individual, open to daily collaboration and receptive to feedback
The pay range for this position is $84,000 to $142,800 annual base salary with theopportunity to earn additional compensation pursuant with the Company's bonus plan. Exactpay will be based on position, experience level and geographic location.

For a summary of available benefits click: https://careers.ulta.com/careers/about-us/benefitsand-career-development

ABOUT

At

Ulta Beauty (NASDAQ: ULTA),

the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.