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- Responsible for working closely with marketing to execute analytical initiatives.
- Responsible for providing thought leadership & strategic thinking to solve business problems by leveraging techniques such as segmentation, optimization, advanced analytics and machine learning.
- This position will provide analytics leadership for Direct Marketing channels (Direct Mail, Email, Site Marketing etc.) and be leading the planning, execution and reporting aspects for direct marketing campaigns.
- This position will closely monitor performance metrics and KPIs to ensure goals are met for specific marketing channels and course correct as necessary.
- Drives the planning for direct marketing campaigns from an analytics perspective. Debriefs the team regularly on campaign performance, maintains and enhances reporting dashboards and proposes new audience related strategies and tactics to test in market for Direct Mail, Email and Site Marketing channels.
- Collaborates with business partners (Legal, Risk, Data Modeling, Campaigns) to manage timely release of campaign files to print and email vendors.
- Performs quality check at different milestones to ensure defect-free processing of data files.
- Provides robust test designs with an aim to get high confidence reading on test results. Assists campaign team with evaluation of different creative tests and provides meaningful feedback to optimize messaging for product.
- Excels in creation and management of visual dashboards in Tableau which help in bringing data insights to the team.
- Has an ability to write complex queries in Snowflake to perform data investigation and enable team with file creation logic.
- Leads the development and implementation of advanced analytics including customer segmentation, optimization, prescriptive analytics and machine learning algorithm & recommendation to solve business problems. Lead the development of Analytical capabilities with the aim of creating long-term strategic data/analytics assets for the company.
- Provides thought leadership & strategic thinking to translate business problem into analytical framework(s), and independently recommend actions and provide business insights.
- Operates as a subject matter expert on statistical analysis, test and design of experiment, analysis methodology, modeling & application, and financial impact analysis.
- Collaborates with cross-functional partners to understand their business needs, formulate and complete end-to-end analysis that includes data gathering, analysis, ongoing scaled deliverables and presentations.
- Facilitate implementation of work product and ensure accuracy.
- Establishes and maintains effective performance tracking; identifies improvement opportunity, form hypothesis, propose, design and implement tests to drive strategy enhancement and optimization.
- Delivers effective presentations of findings and recommendations to multiple levels of leadership, creating visual displays of quantitative information.
- Consistently follows standard work processes and documentation requirements. Recommends improvement to work processes to increase efficiency while maintaining quality of work.
- Continuously improves technical and leadership skills through training and development.
- Bachelor’s Degree in Analytics, Engineering, Statistics or related field
- 3+ years of experience in Credit Risk, Fraud Risk, Marketing Analytics, Optimization, Operations Analytics, Modeling/Data Science or related field
- MBA or Master’s Degree in Analytics, Engineering, Mathematics, Statistics or related field
- 5+ years of experience in Credit Risk, Fraud Risk, Marketing Analytics, Optimization, Operations Analytics, Modeling/Data Science or related field
- ID: #49331971
- State: Illinois Riverwoods 60015 Riverwoods USA
- City: Riverwoods
- Salary: Depends on Experience
- Job type: Contract
- Showed: 2023-02-21
- Deadline: 2023-04-21
- Category: Et cetera