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The Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of digital advertising initiatives for Toyota clients. The Digital Media Analyst will work closely with the account, media, creative and technology teams to produce recurring performance reports, provide recommendations to optimize future digital advertising performance, provide oversight to media partners, and QA data delivered by partners and publishers.ResponsibilitiesDesign, analyze, and interpret data reports from multiple sources (email, social, search and direct mail), both quantitative and qualitativeWork closely with publishers/partners to ensure accuracy in reported numbers and to provide performance and optimization oversightData cleansing and consolidation to build out, and automate reporting templates within Excel and other BI Tools (Tableau, Domo, etc.)Develop benchmark performance across online channels and work closely with media teams to ensure accurate tagging/measurementMonitor trends and uncover opportunities for analytics, media, and account teamsQA and improve tracking processes across different teams: tagging, trafficking, and reportingTechnical troubleshooting of reporting/performance glitchesDesign and implement digital dashboards for internal and external consumptionMonitor performance of paid media to ensure spend is fraud free, brand safe, in-geo, and viewableTurn technical findings into digestible story narratives and actionable insights about how campaigns have performed, including preparing client-facing presentationsCollaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis work when requiredInfluence internal and external stakeholders to utilize data driven insights to guide strategic decisionsProactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics, and competitive activities