The Digital Product Content Specialist  executes the Fortune Brands digital product content strategy and related processes. This role will focus on leveraging digital product content to build the brand and maximize discoverability on key retailer websites including, but not limited to: Amazon, HomeDepot.com, Lowes.com, and Walmart. Core to this role is the management and distribution of digital assets, product copy, and enhanced content to ensure the brand is driving online conversion. The Digital Content Specialist will collaborate with Digital Marketing, Product, and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.Location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness, and recreation.Responsibilities:Assist the Digital Content Manager in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify).Audit and document existing processes across the enterprise for developing and deploying digital product content. Develop a detailed monthly digital product content production/deployment calendar.Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI.Audit/assess each major retailer using the digital product content scorecard.Leverage internal and external data sources to gather relevant industry benchmarks.Oversee the day-to-day management of outside digital content vendors.Follow internal processes while also seeking ways to increase team efficiency.