Company DescriptionAt Saatchi we believe in creating ideas that can live anywhere. We believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves, and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires passion, tenacity and a focus on measurable results and business success for the Clients we service.Saatchi & Saatchi currently maintains a hybrid work policy to work in-office three days per week and remotely the other two days each week.Job DescriptionThis role will be under Synergize. Synergize is the paid search arm of Saatchi & Saatchi and they are a hyper-focused agency dedicated to paid and organic search. Our goal is to drive auto intenders down the funnel quickly from awareness to purchase to retention. We achieve this with proven experience, first-to-market innovation, and class-leading support.
Review and manage the performance of Client SEM programs and plans
Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams
Serve as Client liaison to SEM execution team
Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies
Work with Regional Client on overall monthly and annual business goals and sales plans
Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff
Share and present SEM performance details to internal staff
As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program
Develop an understanding of the overall strategy, tactics and goals of SEM program
Become an internal and external ambassador for overall program effectiveness, success and performance
The Field Marketing Manager will be required to travel to their Client’s market, executing meetings and maintaining regular contact with key Client personnel
This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole
The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings
The position requires the reviewing and analyzing of dashboard data, identifying trends and developing insights
The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs
Qualifications
4+ years of relevant experience
Automotive Dealer and client communication experience highly preferred
Understanding and experience with SEM is a highly preferred
Advertising Agency experience is highly preferred
Prior experience working with Digital Advertising is a must
An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account
Prior experience in retail advertising or automotive category is a plus, but not required
Attitude:
Must assume a high level of enthusiasm and possess a positive, “team-first” attitude
Must be a self-starter: quick learner, intuitive, and proactive
Must have an outgoing and positive personality with a “nothing’s impossible” approach to daily tasks
Must be a “team player” embracing and enhancing the tone for the office and Agency culture
Presentation/Communication
Ability to effectively communicate strategy and performance details to Clients
Ability to effectively present in front of Groups
Excellent written communication skills
Exceptional meeting preparation
Adept ability to provide updates and share information to all reports
High degree of professionalism:
Strong focus on accuracy, attention-to-detail, and timeliness is a must
Must be able to respond well under pressure
Analytic & Strategic Skills:
Ability to analyze data and arrive at sound conclusions
Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans
Exceptional organizational and time-management skills:
A keen ability to prioritize workload and manage multiple tasks simultaneously
Ability to maintain productivity while working at a fast pace
Innate ability to organize logistics of core Client Group’s tasks and keep things on-track and on-time is essential
Computer Aptitude:
Thorough knowledge of Microsoft Word, Excel, and PowerPoint is a must
Additional InformationAll your information will be kept confidential according to EEO guidelines.
Full-time