Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Job DescriptionOversee execution of Skyrizi & Rinvoq non-personal promotion (NPP) & peer-2-personal (P2P), RMM team, and Gastroenterology access manager (GAM) team. Work in a team-based environment to ensure NPP & P2P execution and RMM & GAM activities support and align with portfolio maximization goals. Engage with CD & UC Head of Marketing to ensure successful collaboration across Gastro marketing teams. Effectively orchestrates work across internal teams and external partners when needed.Responsibilities:
Vision and Strategy:
Provide overarching leadership and direction for Marketing vision, strategies, plans and resource investment for franchise and/or functional unit. Align and lead the execution of strategy. Encompass a “One AbbVie” mindset and perspective in all strategies.
Provide execution direction to HCP marketing and GAM efforts to support Gastro portfolio goals.
Actively engage with CD & UC Head of Marketing to ensure successful collaboration across Gastro marketing teams.
Leadership:
Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal constituents (stakeholders and partners). Lead and develop direct, indirect, and cross-business team. Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and management of the business. Uses coaching effectively and efficiently to create high-performing, inclusive teams and elevate team’s marketing skills and knowledge.
Provide leadership to large team that encompasses both NPP & P2P execution, RMMs, and GAM.
Provide strategic leadership over RMM team that is responsible for understanding customer insights and developing use of innovative marketing resources (peer to peer programming, spend allocations, speaker utilization, and programs) based on regional market dynamics.
Oversee HCP Marketing Director and support management and building of KOL relationships.
Action and Accountability:
Determine appropriate action, execution, tracking and monitoring of Marketing Plans by employing marketing skills including the Mx2.0 framework.
Market Awareness:
Maintain focus on and consistently triangulate market dynamics, constituents’ needs, and business priorities to determine best, market-advantaged course of action.
Strategic Impact:
Formulate and adjust business plans and actions to achieve business objectives and goals, including financial, constituents and market results. Grow and gain share and penetration. Take and recommend appropriate strategic decisions and actions for the best interest of AbbVie, the Gastro portfolio and Skyrizi at the varying life cycle stages.
Qualifications
Bachelor’s Degree required
10+ years of marketing experience required
Prior director level experience required
Prior brand marketing or sales experience preferred
Understanding of buy-and-bill preferred
In-field leadership experience preferred
Cross-functional and/or similar experiences preferred; including field sales, finance, regulatory, research & development and other relevant business functions, like Managed Care, MABI
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html
Full-time