Marketing Manager

Description We are seeking a Marketing Manager to join our team. The role will involve developing strategic marketing plans, creating and managing campaigns, and leading a team of marketing professionals. The Marketing Manager will work closely with other departments, including e-commerce, sales, and product development, to ensure alignment of marketing strategies and project requirements.Responsibilities: Foster a collaborative and creative work environment, providing guidance, support, and constructive feedback to the marketing team. Plan, execute, and manage multi-channel marketing campaigns to enhance brand awareness, engagement, and customer acquisition. Define compelling value propositions and messaging that differentiate our products in the market. Oversee multiple projects simultaneously using project management tools, ensuring adherence to deadlines and quality standards. Write clear, engaging, and compelling copy for various marketing materials, aligning all content with SEO best practices. Maintain consistency across all content and communication channels in upholding the company's brand voice. Manage all PR activities, including the creation and distribution of press releases, coordinating media outreach, and building relationships with journalists and publications. Track and report on monthly marketing spend across all channels. Generate innovative ideas and suggest new initiatives or enhancements to increase brand awareness, customer engagement, and sales. Conduct market research to understand customer needs, market trends, and competitive dynamics, using data-driven insights to inform marketing strategies. Collaborate cross-functionally with other departments to align project requirements. Undertake individual tasks to support marketing plans and company initiatives.Requirements Must have demonstrable proficiency in CRM Experience with Database management is essential Familiarity with EO/IR systems is desirable Proficiency in Facebook Insights is required Knowledge of Google AdWords is a must Proven experience with Advertisements is necessary Must have a strong understanding of Brand Awareness Experience with Budget Processes is required Must have a solid background in Campaign Planning Excellent Communication skills are essential Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .