WHAT DOES A MEDIA DIRECTOR DO?The Media Director is an experienced leader within the department who provides strategic guidance and oversight of day-to-day operations across a portfolio of media accounts. This person oversees the media planning and buying process end-to-end and is the voice of experience with the client. The Media Director is responsible for the training, management, and growth of a team of direct reports within a portfolio and is the first point of escalation when issues arise. Seamless collaboration with the appropriate HCP and DTC clients, senior-level Account and media subject matter experts (SMEs), and active participation in organic growth and new business activities is expected.RESPONSIBILITIES:Serve as the media lead point-of-contact across one piece of oncology business, a portfolio comprised of multiple brands and their accompanying clients. This person will be the primary go-to for clients and will maintain regular communication.Lead the development of strategic, high-value media programs across DTC and HCP campaigns that adhere to client's needs and parametersDeep understanding of individual client operations, their goals, objectives, and business challengesEffectively apply media knowledge to solve client business challenges while displaying depth of understanding in how media is orchestrated to drive ROIProactively mobilize team(s) to initiative and activate necessary work streamsCollaborate seamlessly with senior-level SME and Account teams to drive overall strategic direction and integration across target audience touchpointsOversee communication with Account and key client contactsRun point on high-profile vendor relationships and contract negotiationsResponsible for identifying areas of organic growth of existing accounts and overall sustainability and growth of the portfolioFinancial management and staff planningResponsible for career pathing, ongoing coaching, and overall development for direct reportsAlways keep top-of-mind media campaign timeline, internal and external-facing next steps, approaching deadlines, etc., to ensure day-to-day tasks are completed seamlessly and nothing falls through the cracksManage up effectively and efficiently to VP, where applicableIdentify issues with staff and team structure, and proactively work to find solutionsPoint of escalation within the team portfolioManage team resources and ensure maximum billabilitiyStart to lead new business opportunities, as needs ariseStay abreast of media industry and health-specific POVs, trends, and technology solutions, assisting with internal POVs and case study write-ups, as necessary