This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) to foster better collaboration, connection, and innovation.As a Product Manager, you will be empowered and expected to grow margin and profitability of your category product lines within the Fypon and Larson business, enabling the BU to meet its overall financial objective. You will provide thought leadership and direction to ensure we have the right products, in the right channels, with the right pricing architecture. You will have a deep understanding of the market and target customer groups to deploy strategies that will increase market share and profitability throughout the product lifecycle. The ability to create and execute successful strategies, build narratives around those strategies, and influence multiple stakeholders internally and externally are necessary for success.YOUR ROLE: The bullet points below reflect roughly 80% of your job. We are a fast-paced company, you may be pulled in a variety of different directions with tasks added or changed.Responsible for 3 P’s of the assigned category – Product, Price, Promotion.Work with the VP of sales on the 4th P - Place.Develop new product development objectives, strategies, and timelines to maximize market share growth and profitability.Plan and manage new product development projects through the entirety of a stage-gate process.Drive category captain leadership with external customers by leveraging analytics and/or insights for our markets, end users, and channels.Determine product line pricing architectures and lead annual pricing strategy to maximize our profitable share across channels. Partner with Revenue Growth Management, sales, analytics and finance teams to understand channel dynamics & competitive positioning, set list prices, and review the revenue and profit impact of price requests/changes. Influence and educate the business on how we go to market. Provide thought leadership and direction within and outside the organization for business, technical or competitive issues on assigned product line/s. Partner with Operations functions including manufacturing, supply chain and quality for new product development as well as monitoring category product line health and performance of existing product lines to maximize customer satisfaction.                         Champion the “Voice of the Customer & Consumer” by developing a thorough understanding of customer and market needs / trends. Conduct competitive analysis and gain insight to product gaps or advantages.Responsible for providing a regular profit review of product line results, with recommended actions, to accomplish attaining market share, revenue, and profitability targets for assigned product range.  Effectively communicate and explain the rationale of product line strategies, positioning, channel needs, financial impact, priorities and customer requirements. Provide sales and product training support to drive revenue and profitability goals of product line.  Attend industry-related trade shows, sales meetings, and maintain trade association contacts as needed. Maintain a general understanding of pertinent industry standards to best position assigned product line.Collaborate with Brand, Channel Marketing, Digital, and Commercialization teams to support the development of sales assets, public relations campaigns, advertising activities, promotional strategies and tactics for assigned product lines.   Review content and message of all collateral materials and communications for assigned product lines. Ensure the accuracy of product offering, descriptions, pricing, etc. in all company communications.Train internal and external customers on products, marketing programs, and business developments.Communicate regularly with field sales associates including occasional travel to key accounts and end users.Respond to daily customer and field sales inquiries, requests, and concerns.May perform other duties as assigned.