WHAT DOES A SENIOR ACCOUNT MANAGER DO?The Senior Account Manager leads tactical execution of integrated and digital marketing plans with an understanding of the agency/client relationship. This role must be able to develop and incorporate strategic planning skills within the overall context of account management.The Senior Account Manager works alongside PMO, Creative and SMEs to apply data and insights to produce solid project plans. As a main contact for client and/or agency partners, this role also leads the development campaigns and project plans and acts as day-to-day support on broader strategic efforts alongside the Account Supervisor and/or Account Director.The Senior Account Manager is accountable for identifying and meeting client needs and aligning to internal processes to ensure successful initiation, management and execution of all initiatives in which they are involved. This includes leading client presentations, facilitating internal project meetings and participation in a highly engaged and large account team.