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Senior Associate, Programmatic+ + Full-timeCompany DescriptionPHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.Job DescriptionTheSr. Associate, Programmaticowns strategic planning and campaign execution for assigned clients. This position is both strategic and tactical in scope, requiring the Sr. Associate to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of an Associate. The Sr. Associate serves as the primary point of contact for the client and internal media teams their supports for all items regarding programmatic media. The Sr. Associate trains junior team members on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communications and our collective agency POV.While providing thought leadership, the Sr. Associate builds strong relationships and establishes clear lines of communication with internal and external partners. The Sr. Associate will have a direct line of communication to senior members of the team which is designed to facilitate knowledge sharing in both directions.The Sr. Associate must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms. Collaboration across all agency teams (Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.Key Responsibilities
Effectively communicate digital strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online media campaigns and programs for clients (e.g. auction/exchange based performance media, audience-based buying, remarketing, etc.) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships with clients through exceptional client service
Formulate proposals for new client opportunities
Own the development of client decks and status documentation
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation for campaign launches
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns, overseeing campaign QA process by developing and maintaining quality control procedures for campaign implementations
Lead and assist in coaching, managing, and educating Associates, helping to support campaigns
Attend and participate in client meetings
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Multi-task and prioritize in a fast-paced and dynamic work environment
Manage all self-service aspects of our tech stack, including our DMP, DSP partners, ad-verification services, and 3rd party data providers
Pay great attention to detail and focus on quality of results and assume accountability and ownership of campaign execution
Understand and effectively communicate the teams value proposition, technology, and processes as related to the growth of current and prospective accounts
Monitor and report on campaign performance
Adopt established account management standards and program management best practices
Participate in forecasting exercises for clients and senior management
Embrace and encourage a culture based on team work and intellectual curiosity by assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
Qualifications
Four-year college degree
Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations and a proven track record to take on increasing levels of responsibility
Client facing experience with the ability to identify risks and effectively manage through issues
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Strong project management skills
Strong desire to contribute to a team
Understanding of interactive media planning and buying elements
Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
Job Location
Full-time