Senior Manager Credit Card Marketing

Ulta Beauty
Bolingbrook, IL
30 Apr 2024

Vacancy expired!

OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts-in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether

your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

THE IMPACT YOU CAN HAVE:

As Senior Manager of Credit Card, you will serve as a critical leader on a team focused on developing a best-in-class program, a holistic marketing and engagement plan to drive program growth of both the Private Label Credit Card and Co-Branded Card. You will drive sales, increase guest loyalty, promote cross-channel purchasing activity, and increase share of wallet increasing company earnings. In partnership with our internal and external partners and senior leadership, you will be responsible for applying overarching business and brand needs into addressable marketing opportunities across channels. You will manage and drive execution of key strategies and marketing efforts focused on building card engagement and driving incremental existing card member spend and engagement.

The ideal candidate must have experience in connecting the expertise of separate, but cross-functional and interdependent teams and knowing how to apply that expertise to achieve common goals successfully.

You have a transformative mindset and can identify gaps within card engagement strategies and plans, designing and executing creative solutions through the use of data and insights.

CORE JOB RESPONSIBILITIES:

PLANNING & EXECUTION
  • Develop and execute engagement card strategy and comprehensive marketing plan to optimize Ulta Beauty's credit card program growth in partnership with cross-functional team
  • Provide strategic guidance from plan to execution with a holistic perspective to reach business goals
  • Manage budgets in conjunction with bank partner, ensure campaigns adhere to forecasts and proactively suggest opportunities to drive efficiencies and cost savings
  • Establish, track, and analyze key metrics, gaining insights to optimize performance
  • Develop campaign timelines, communicate status, and hold internal/external stakeholders accountable to ensure on-time delivery of campaigns in-market
COLLABORATION
  • Partner closely with cross-functional teams and external vendors to drive program growth, brand awareness and improve processes
  • Ensure processes, business and technology, work optimally with key partners to meet business needs and build synergy
  • Partner with internal marketing teams to design, produce, and execute impactful marketing communications on-time and with accuracy
  • Collaborate extensively with our external bank partner to manage the credit engagement marketing calendar, execute campaigns to drive engagement, foster a productive working environment, and ensure adherence to legal and compliance standards
  • Partner with the CRM team to refine segmentation and improve campaign performance
LEADERSHIP
  • Lead, develop and mentor team
  • Champion diversity so guests, associates, partners, and communities feel connected to and reflected at Ulta Beauty
  • Be a catalyst for change, setting a clear and comprehensive strategy and held accountable for high caliber strategic output, thought leadership and operational excellence
  • Assess the capabilities and needs of the team to inform strategic decisions
  • Educate team and key stakeholders in best practices, be a subject matter expert of credit marketing

ESSENTIALS FOR SUCCESS:
  • Bachelor's degree in Marketing, Business, or equivalent education or related experience
  • A minimum of 7 years of experience in marketing
  • 5+ years in retail marketing and/or credit marketing (Private Label/Co-brand)
  • 5+ years of experience in credit card industry (Private Label/Co-brand)
  • P&L leadership experience and experienced in negotiation and partner management
  • Working knowledge of developing and executing marketing strategies to drive customer engagement
  • Strong verbal, written and interpersonal communication skills
  • Extensive experience managing marketing projects and campaigns (digital/print)
  • In-depth analytical skills and business analysis
  • A high level of accountability and strong attention to detail
  • Collaborative nature, with an unquestionable ability to lead
  • Ability to build strong relationships
  • Demonstrated strong work ethic and self-motivation
  • Proficient with Microsoft Office (Word, Excel, and PowerPoint)
  • Proven abilities to:
    • Work at both the tactical and strategic level
    • Generate effective marketing programs that produce results
    • Lead multi-functional teams using strong interpersonal and judgment skills to influence both internal and external partners
    • Drive process improvement and successful project execution
The pay range for this position is $95,100 - $161,400 annual base salary with theopportunity to earn additional compensation pursuant with the Company's bonus plan. Exactpay will be based on position, experience level and geographic location.

ABOUT

At

Ulta Beauty (NASDAQ: ULTA),

the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.