Sr. Digital and Marketing Analyst 27495

A global leader in the retail pharmacy and wellness market is focused on offering their customers groundbreaking solutions to expand offerings and become the health and well-being partner of choice. This contract role as a Sr. Digital and Marketing Analyst in Chicago, IL is responsible to work closely with product analytics teams to ensure collection meets requirements and scales appropriately. Candidate must understand web analytics tagging, collection, and processing. Responsibilities: Work closely with product analytics teams to ensure collection meets requirements and scales appropriately. Candidate must understand web analytics tagging, collection, and processing Proactively explain the why in addition to the what while educating stakeholders on insights Lead discussion and thinking with the highest-level stakeholders to push into new ideas. Lead cross-functional teams to deliver projects on time. Deliver data-driven, actionable insights, specifically: Manages, mines, and analyzes a variety of quantitative (i.e Adobe Analytics, log files) and qualitative data sources (i.e., Foresee) to produce insights needed to identify opportunities for web customer experience enhancement/new feature roadmap working closely with marketing team Provides oversight of A/B testing (using Adobe Target) recommendations & insights, collaborating with Web Product team as needed Integrate with Web Product and UX teams to ensure enhancements/new features are designed with KPIs and performance targets in mind Responsible for documentation of web analytics requirements for new components and marketing campaigns, such as event tracking, short URLs creation, custom tracking etc. and ensure tracking is in place at go live. Provide support to Web Product and growth marketing teams on project specific analysis. Produces custom Adobe reports/dashboards, provide trend analysis, manage overall report schedule, validates those automated reports are running, delivers any manually built dashboards, responds to ad hoc web report and marketing campaign related requests Works with department or team member clients to define & distribute reports/dashboards; collaborates with customers to interpret the findings as needed. Ensures all campaign channels and tactics are tracked and fed into campaign dashboards. Partners with web and IT teams to publish all updates needed for campaign optimization. Qualifications: 5+ years experience in a business analytics role Experience with Adobe Analytics. Preferred Qualifications: Minimum Bachelor s, MBA preferred, Any specialized Data Analyst certifications Prior experience technical analytics products Strong interpersonal skills; a team player Excellent Communication and Presentation skills Strong analytical and critical thinking skills; ability to break down complex problems Required Knowledge, Skills and Abilities: Demonstrated understanding of data structures and leveraging analytics tools to derive insights for various audiences including stakeholders in marketing and products Demonstrated strong project management background, ability to switch tasks quickly and efficiently in areas such as web analysis requests, marketing campaign requests, web experience projects, and A/B testing initiatives, while keeping analytics enterprise initiatives moving forward. Proven statistical analytical skills such as A/B testing, clustering, trend analysis. Expertise in leading implementations of marketing platforms including Adobe Analytics, Proficiency in advanced analytical tools including SQL Proficiency in data visualization tools including Power BI Well versed in presentation-making skills that present data in a compelling way to influence marketing decisions. Benefits: Solving IT is pleased to offer a rich benefit plan to our W2 employees. We offer five health plan options and a PPO dental plan through Blue Cross Blue Shield, Term Life/AD&D Insurance, and 401(k) Savings Plan. Solving IT subsidizes the health and dental premium for the employee. As you continue to develop your skills and experience, Solving IT will work with your changing preferences to match you with rewarding projects. Our unrivaled reputation for quality is demonstrated through our Inavero Best of Staffing award that was won due to the feedback from our own clients and candidates. We also love to socialize and have fun so we have regularly scheduled parties and events for you to unwind and network with fellow consultants. Whether you are searching for your next challenge or just looking to stay on top of market trends, Solving IT is committed to help position you appropriately. By leveraging the latest market and compensation data available, you can rest assured that you are getting more than just an informed opinion. You are getting the Solving IT Experience.