Sales Support & Distributor Management:Acts as a key sales support leader working alongside distributors to drive velocity after product placements.Guides distributors in executing localized sales strategies while ensuring alignment with division goals.Maintains accountability for distributor execution while acting as a strategic partner to optimize performance.Strengthen relationships with key off-premise and on-premise accounts ensuring distributor support and alignment on execution of plan.Conducts frequent market visits with distributor teams to assess execution, work with distributors, optimizing strategies, and identifying growth opportunities.Set up distributor incentives and programs with Director of Sales and Commercial Operations oversight.Survey retail accounts to maintain retail brand standardsDirect sales to accounts as needed, while maintaining communication with the distributor and sharing resultsTraining & Development:Trains distributor sales team and key accounts on product knowledge, brand positioning, and sales techniques to increase pull-through.Ensure distributors partners adhere to brand standardsDevelops and coordinates sales training programs for distributors, retailers, and restaurantSales Growth & Activation Strategy:Lead efforts to enhance product velocity through activations, tastings, and in-store/venue promotions.Reviews sales velocity data identifying underperforming accounts and implement targeted programs to improve results.Partners with Marketing team to execute high-impact consumer activations that drive brand awareness and sales.Organizes and executes consumer tastings, brand events, wine dinners, and other activations to build brand awareness and drive sales velocity.Helps implement and track local and national promotions and placements, ensuring compliance and effectiveness at the account level for both on and off premise.Data Analysis & Inventory Management:Monitors distributor sales, inventory, pricing, and avoid out of stocks.Analyze sales data using iDIG and distributors internal dashboards to optimize sales performance.Actively use iDIG, KARMA, and VIP Price 2.0